Marketing Tuition at Top Universities in Vietnam in 2024

How much does a Marketing degree cost? It’s a question on the minds of many young people drawn to this creative, high-potential field. Let’s take a detailed look at tuition at well-known universities, their top-tier programs, and the scholarship opportunities on offer. Together, they can help you turn your dream of becoming a professional Marketer into reality.

Tuition for Marketing programs varies considerably across universities in Vietnam, depending on the curriculum and the training approach. Some representatives of educational institutions argue that because state funding for education is currently so low, not raising tuition would make it hard to improve teaching quality. As a result, many universities have announced new tuition rates for the 2023-2024 academic year, with fairly steep increases over the previous year. Within the economics group of majors, Marketing is consistently an attractive choice that draws large numbers of applicants, which keeps its admission cutoff scores among the highest at prestigious universities.

Beyond cutoff scores, tuition is also a top concern for young people and their parents as universities move toward greater financial autonomy. Join The7 as we explore universities that offer affordable tuition without compromising on quality for Marketing programs, so you can turn your dream of becoming a professional Marketer into reality!

How Much Is Marketing Tuition at Universities in 2024?

Marketing Tuition at RMIT University

RMIT University is well known for its Digital Marketing program, which gives students a solid foundation and the skills they need in today’s digital marketing world. The full-time undergraduate program lasts 3 years and costs about 319,000,000 VND per year, ensuring students receive the best knowledge and hands-on experience.

RMIT consistently encourages and supports outstanding students through 104 scholarships with a combined value of nearly 48 billion VND in 2023. These scholarships are a valuable opportunity for students with impressive academic records.

RMIT’s modern dormitory costs 8,000,000 VND per month, giving students a comfortable and safe living environment right on campus.

RMIT’s admission process is based on a review of academic transcripts and requires applicants to have graduated from high school with a final Grade 12 result of ≥ 7.0. Applicants also need to meet an English proficiency requirement of IELTS 6.5 (no band below 6.0) or another equivalent English certificate. This ensures students can keep up with a curriculum taught entirely in English and take part in RMIT’s international learning environment.

Marketing Tuition at the National Economics University (NEU)

Students in the Marketing program at the National Economics University (NEU) receive in-depth training in both traditional Marketing and Digital Marketing. The curriculum equips students with key skills such as communication, presentation, and negotiation; time management; adapting to change; teamwork; building relationships with partners; planning and running marketing programs and projects; and using foreign languages in professional work. Marketing consistently holds its standing and opens up plenty of job opportunities for young people.

The admission cutoff score for Marketing at NEU in 2023 was 27.55, equivalent to an average of ≥ 9.2 per subject. The full-time program lasts about 4 years with tuition of about 19,000,000 VND per year (up roughly 10% from last year). NEU’s 2024 admission methods include several pathways to widen opportunities for applicants, with a total quota of 120 students:

1. The National High School Graduation Exam accounts for 35% of the total quota.
2. The Vietnam National University competency assessment test accounts for 20%.
3. Direct admission accounts for 2%.
4. Admission based on an IELTS certificate combined with National High School Graduation Exam results accounts for 20%.
5. Admission based on GPA, SAT, and IELTS accounts for 23%.

These varied admission methods give applicants more chances to join NEU’s high-quality learning environment.

Marketing Tuition at the Academy of Journalism and Communication (AJC)

The Marketing Communications major at the Academy of Journalism and Communication (AJC) is one of the most respected programs in this field. With tuition of about 40,000,000 VND per year, equivalent to 1,090,900 VND per credit at the 2023 rate, the full-time program runs for 4 years. The 2023 cutoff score was around 35.8, depending on the subject combination (on a 40-point scale), reflecting how competitive admission is.

The Academy of Journalism and Communication announced its 2023 regular undergraduate admissions plan with a total quota of 1,950 students, using 3 different admission methods:

1. Review of high school transcripts accounts for 15% of the total quota.
2. Combined admission accounts for 15% of the total quota.
3. Admission based on high school graduation exam results accounts for 70% of the total quota.

To meet the admission requirements, applicants need an academic performance score of 6.5 or higher across 5 high school semesters, and a conduct rating of Good or above in every semester. In particular, applicants who want to enter high-quality programs must have an average English score of 7.0 or higher over those 5 high school semesters. These requirements ensure that Marketing students at the Academy of Journalism and Communication are trained in a rigorous, high-quality learning environment.

Marketing Tuition at Thuongmai University (TMU)

The Marketing program at Thuongmai University (TMU) is a reputable, high-quality program. Tuition for the full-time undergraduate program at TMU for the 2024-2025 academic year is 24-26 million VND for the standard program and 35 million VND for the specialized-track program. The Marketing cutoff score in 2023 was 27.

This year, Thuongmai University is admitting 4,950 students across 38 programs. There are 5 admission methods:

1. Direct admission under the regulations of the Ministry of Education and Training.
2. Review of three years of high school transcripts (only for students from specialized high schools).
3. Admission based on competency and critical-thinking assessment test scores.
4. Combined admission (40-45% of the quota).
5. Admission based on 2024 high school graduation exam scores (40% of the quota).

As of July 20, the university had announced cutoff scores for the first 4 methods. The minimum threshold for admission based on high school graduation exam results is 20. Applicants who already qualify for admission through transcripts or competency and critical-thinking assessment scores must still meet this requirement.

Based on this year’s graduation exam score distribution, a Thuongmai University representative expects entry scores for the standard programs to rise by about 0.25-0.5 points, while newly opened majors could start at 24 points or higher. This shows how competitive and demanding it is for applicants who want to study Marketing at TMU.

Marketing Tuition at the Posts and Telecommunications Institute of Technology (PTIT)

At the Posts and Telecommunications Institute of Technology (PTIT), the Marketing major with a Digital Marketing focus admits students at both its Hanoi and Ho Chi Minh City campuses.

In 2021, the Marketing cutoff score at PTIT was 26.45 at the Hanoi campus and 25.65 at the Ho Chi Minh City campus. In 2022, PTIT’s admission quota was 245 students in Hanoi and 70 in Ho Chi Minh City.

Marketing tuition for the 2023 intake at PTIT ranges from 22 – 24 million VND, with an estimated rate of about 615,000 VND per credit. The program promises to give students in-depth knowledge and the skills they need in digital marketing, opening up attractive career opportunities down the road.

Marketing Tuition at the University of Economics Ho Chi Minh City (UEH)

In 2022, Marketing at the University of Economics Ho Chi Minh City (UEH) became the major with the highest cutoff score, at 27.5 points for both the standard and high-quality programs.

Tuition for the 2023-2024 academic year at UEH is broken down by major and program:

• Digital Communication and Multimedia Design: The standard mainstream program has estimated tuition of 15,950,000 VND for 19 credits per semester.
• Marketing, High-Quality Program (taught in Vietnamese): estimated tuition is 18,648,000 VND for 15 credits per semester.
• Marketing, Talent Bachelor Program (taught in English): estimated tuition is 27,140,000 VND for 16 credits per semester.

These figures reflect not only training quality but also UEH’s investment in modern, specialized education programs, ensuring Marketing students have the best learning environment to develop well-rounded knowledge and practical skills.

Marketing Tuition at the University of Finance – Marketing (UFM)

Marketing tuition at the University of Finance – Marketing in Ho Chi Minh City (UFM) is structured to meet the varied needs of students. UFM is one of the leading institutions for finance and marketing education in southern Vietnam. In 2022, the standard Marketing program stood out with the school’s highest cutoff score, reaching 26.7 points.

Marketing tuition at UFM varies by program type:

• Standard program: Tuition is about 18,500,000 VND per year, an affordable cost that makes it easier for students.
• High-quality program: Tuition is about 36,300,000 VND per year, giving students an advanced learning environment with guidance from leading instructors.

These tuition rates reflect UFM’s investment in educational quality and the school’s commitment to giving students a solid knowledge base and the skills they need to succeed in Marketing. Students at UFM experience a modern learning environment and are well prepared for their future careers.

Marketing Tuition at the University of Economics and Law (UEL)

In 2023, the University of Economics and Law (VNU-UEL) continued admitting students to Marketing through two programs, with tuition as follows:

• Marketing program: Tuition ranges from 22 – 24 million VND per year.
• High-Quality Marketing program: Tuition ranges from 52 – 54 million VND per year.

In recent years, Marketing at VNU-UEL has consistently ranked among the majors with the highest cutoff scores. In 2021, the admission score for Marketing based on high school graduation exam results was 27.55, showing how competitive and appealing the major is for applicants.

With a diverse curriculum and reasonable tuition, VNU-UEL is committed to giving Marketing students a modern, high-quality learning environment that equips them with the knowledge and skills they need to succeed in Marketing.

>> See more: Marketing Secrets Everyone Should Know

 

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By Thanh Thanh

Source: Marketing AI