Tư vấn chiến lược Marketing là gì?

Tư vấn chiến lược Marketing là quá trình nghiên cứu và đề xuất các hoạt động Marketing trong vòng 1-3 năm cho doanh nghiệp. Quá trình này bao gồm việc nghiên cứu thị trường và mô hình kinh doanh của doanh nghiệp, từ đó tư vấn các chiến lược sản phẩm, định giá, phân phối, xúc tiến, định vị thương hiệu để doanh nghiệp đạt được các mục tiêu Marketing.

Chi phí cho dịch vụ tư vấn chiến lược Marketing là bao nhiêu?

The7 sẽ không có mức giá tư vấn chiến lược Marketing cố định mà sẽ phụ thuộc vào mục tiêu kinh doanh, nội lực hiện tại cũng như giá trị dịch vụ đem tới cho doanh nghiệp mà sau quá trình tiếp nhận thông tin, chúng tôi sẽ có bảng giá chi tiết nhất gửi đến doanh nghiệp.

Full-Service Marketing Strategy Consulting For Businesses

Head In The Right Direction - Hit The Right Goals

Marketing Strategy Consultation for Businesses

What Is Marketing Strategy Consulting?

Marketing Strategy Consulting is the process of researching and proposing Marketing activities for a business over a 1-3 year period. This process includes researching the business’s market and business model, then advising on product, pricing, distribution, and promotion strategies, along with brand positioning, so the business can achieve its Marketing goals.

Benefits Of Using Marketing Consulting Services

Marketing consulting services provide businesses with marketing solutions and strategies that boost marketing effectiveness and grow revenue and profit. This service is delivered by a team of experienced experts, helping businesses build a structured marketing roadmap suited to the goals and specific characteristics of each industry.

Increase Brand Awareness

Your business receives a Marketing strategy designed to increase brand awareness through activities such as: PR, TVCs, Social Marketing, and more.

Attract Potential Customers

Through the Branding activities laid out in the Marketing strategy consultation, your business will attract a large pool of potential customers to drive conversions.

Grow Market Share

The Marketing strategy includes activities that enhance the customer experience, such as free trials and free samples, which encourage customers to buy your product and grow your market share.

Identify An Effective USP

By researching your business's strengths and weaknesses, our consulting team will brainstorm your USP, identifying what makes your business unique in the market.

Identify Competitors

Through the process of gathering, analyzing, and categorizing competitors, our team identifies the direct and indirect competitors that affect your business's Marketing activities.

Pinpoint The Right Target Market

Our Marketing consulting team helps your business clearly identify customers who genuinely intend to buy your product, through data and user-behavior analysis.

When Does A Business Need Marketing Consulting?

1. When launching a new product or expanding your business, and you need to define a market-entry strategy and generate attention.
2. When you're unsure about your target audience, don't fully understand your target consumers, and need advice on the right outreach strategies.
3. When you have no concrete plan, your marketing strategy isn't clearly defined, and you have no way to measure effectiveness.
4. When you want to strengthen your brand reputation and build a strong, consistent brand image across the market.
5. When sales fall short of expectations, or growth isn't fast enough — a sign that it's time to revisit your marketing strategy.
6. When your brand has a low rate of attracting and retaining customers, and you need to find ways to boost engagement and customer loyalty.
7. When your business wants to optimize costs and re-evaluate an underperforming ad strategy to find a more suitable, cost-effective direction.
8. When you want to adopt new technology such as AI Marketing, to seize new opportunities and optimize your marketing strategy.

The7's Marketing Strategy Consulting Solutions

Brand strategy consulting: brand positioning, brand repositioning, 4Ps, 7Ps, and more.
Media strategy consulting: integrated marketing communications (IMC), PR, press, and more.
Online Marketing consulting: Fanpage/Social Media channel management, Content Marketing, Website SEO, Google Ads, Facebook Ads, TikTok Ads, Email Marketing, LinkedIn Ads.

The Process For Marketing Consulting Services At The7

Step 1: Assess The Business’s Current Situation

In the Marketing strategy consulting process, the first step is assessing the business’s current operations. This step plays a crucial role in uncovering competitive advantages and establishing the foundation for the Marketing strategy. Specifically, we’ll talk with your business to gather the following basic information:

Business Goals: A clear understanding of the specific goals your business wants to achieve through its marketing strategy.
Product/Service: An in-depth analysis of the product or service you offer, along with its strengths and weaknesses.
Target Market: Identifying the main market your business wants to reach and the key factors that shape it.
Financial Situation: Your Marketing investment budget as well as your business’s current resources.
Competitors: Analyzing your competitors to understand their strategies and strengths in the market.

Step 2: Analyze The Target Market

Our consultants carry out market analysis to identify the opportunities and challenges your business is facing. This market analysis typically includes the following information:

Market Trends: A clear understanding of the key trends currently shaping your industry.
Your Business’s Market Share: Identifying the market share you currently hold and comparing it against your competitors.
Consumer Behavior: A clear understanding of the purchasing behavior, needs, and expectations of online consumers.
Level Of Market Competition: Analyzing how competitors engage with the market and the strategies they’re currently running.

Step 3: Define Marketing Strategy Goals

Based on the information from the market analysis, we work together with your business to set specific goals for the Marketing strategy:

Sales Goals: for example, increasing the number of potential customers who contact your business by 20%, 30%, or 50% to help grow sales.
Brand Awareness Goals: for example, getting your brand’s message in front of 500,000 people on Facebook, or getting your service keywords to rank in the top 3 on Google when users search,…

Step 4: Build The Marketing Strategy

Once the goals are defined, we build a detailed marketing strategy with the following main components:

Brand Positioning: Defining how your business is perceived and how it engages across platforms.
Content Strategy and Distribution Channels: Deciding on the content and how your business’s message is distributed across the right channels.
Media and Advertising Strategy: Defining how to reach and promote your message to exactly the right target audience across online advertising platforms.

Step 5: Execute The Marketing Strategy

We support your business in carrying out the strategy through the following activities:

Consulting and Training Support: Helping your team clearly understand the strategy and how to execute it across platforms.
Providing Support Tools and Documentation: Ensuring you have all the documentation and tools needed to execute the strategy effectively.
Monitoring and Optimization Recommendations: Continuously monitoring and suggesting ways to optimize and boost the effectiveness of the marketing campaign against the goals set.

For businesses without an in-house Marketing team, The7 also takes on execution with the following commitments:

Break the plan down into smaller phases with clearly defined KPIs and tasks.
Monitor your business’s strategy execution directly and continuously, and respond quickly whenever an issue arises
Track, analyze, and adjust the plan as soon as an issue arises, to stay on course toward the goals set.
Report on project progress and results on a regular basis.

Step 6: Evaluate and Optimize Strategy Performance

Finally, The7 helps your business evaluate the effectiveness of the marketing strategy through:

Goal Achievement: Reviewing how fully the goals set out in the strategy have been completed and achieved.
Cost and Effectiveness: Evaluating the investment cost against the results achieved from the marketing strategy.
Customer Satisfaction: Gathering feedback from consumers and optimizing the strategy based on the information collected.

Contact The7 right away if your business is looking for a strategy consulting & execution solution for full-service marketing that delivers the highest effectiveness at the right cost!

Marketing agency THE7 also offers:

Let Our Team Of Experts Provide Marketing Strategy Consulting For You!

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The7 Has Provided Marketing Strategy Consulting For 200+ Businesses

The7 has consulted on and executed effective Marketing for more than 200+ businesses, large and small: SAP, TCL, CenLand, Family Mart, Mr.Brown, Nivea, Go Pro, King Car, Thiên Nam Hòa,… A few standout projects include:

A lead-generation strategy for CENLAND's multi-million-dollar real estate project in Australia

Marketing objective: Attract two groups of potential customers:
1. Those planning to settle in Australia
2. Customers investing in Australian real estate

Channels used:
Facebook
1. Posted articles, images, infographics, and videos on the fanpage about lifestyle amenities and the appeal of investing in premium apartment developments in Australia.
2. Partnered with CENLAND's sales team to run a variety of ad formats and content to boost the closing rate.

Results

1.000

Potential customers

300%

CPL improvement

50%

Cost savings

A reach-growth campaign for the launch event of TCL's mini-LED TV, the 8-Series

Marketing objective
1. Spark customer interest in, and curiosity about, Mini LED technology.
2. Weave in announcements about the product launch event date.

Channels used:
1. Group Seeding/Forum Seeding
- Sparked discussion topics about Mini LED technology on forums and social media groups.
- Kept engagement and discussion going after the event.
2. Partnered with KOLs, Hot pages, and influencers to:
- Share reviews and personal opinions about Mini LED technology.
- Announce the event.
3. Facebook Ads:
- Ran a "Guess the Tech, Win Big" minigame.
- Boosted engagement and got users excited for the upcoming product launch event.

Results

Comments

Reach

A product launch strategy for Cationorm by SANTEN PHARMACEUTICAL

Marketing objective
Raise awareness of the Cationorm product and its eye-care benefits among Vietnamese users aged 18 to 50.

Channels used:
1. Group Seeding
- Started topics and sparked discussion about effective eye care in Facebook groups focused on health, beauty, and reviews.
- Guided followers toward Cationorm as a comprehensive, safe, and effective eye-care solution.
2. Partnered with beauty and review KOLs on TikTok and YouTube to:
- Shoot short videos introducing the product.
- Share eye-care tips.
3. Google Ads: Ran ads targeting people searching for specialized eye-drop products.

Results