Full-Service Google Ads Advertising in Vietnam

Every business, from large to small, can benefit from Google Ads advertising, specifically:

• Startups and small-to-medium businesses should choose Google Shopping Ads, Google Max Campaign, Local Services Ads, and more, to maximize conversion rates.
• Large businesses should choose Google Search Ads, Display Ads, YouTube Video Ads, Google Smart Campaign, Google Ads Remarketing, and more, to attract new customers and retain existing ones.

Depending on your company’s resources, business owners can either run Google ads themselves or hire an agency.

Below are some pros and cons of both approaches for your reference:

Running Google Ads yourself

Pros:

• Saves money
• Full control over the campaign
• Flexibility to adjust the campaign

Cons:

• Requires knowledge and experience with Google Ads
• Requires time and effort to manage the campaign
• Hard to optimize campaign performance
• Requires a large budget to test the campaign

Hiring a Google Ads agency

Pros:

• No need for knowledge and experience with Google Ads
• No need to spend time and effort managing the campaign
• Optimizes campaign performance quickly

Cons:

• Higher cost.
• Less flexibility to adjust the campaign.
• Too many agencies offer Google Ads services, making it hard to know which one is trustworthy.

If you decide to run Google Ads yourself, you can refer to online resources and courses to learn about this advertising format. You can also join Google Ads communities and forums to learn from others’ experience.

If you decide to hire a Google Ads agency, you should research service providers thoroughly to choose a trusted, experienced company. You should also clearly discuss campaign objectives and commitments in the contract with the agency to ensure campaign performance.

Based on the experience of The7’s specialist team, the average cost of Google Adwords advertising per click ranges from 3,000 VND to 15,000 VND on the search network, depending on the industry. The average CPC on the GDN is < 3,000 VND, and higher costs can reach up to 300,000 VND or more per click.

Higher advertising costs are typically seen in industries such as real estate and interior design/construction. As for advertising budget, with as little as 200,000 VND, The7 can already put together a Google Ads campaign.

Google Ads takes at least 3 months to become effective. In the first month, The7 sets up the campaign and monitors and optimizes it regularly to ensure it runs smoothly. In the following period, we observe growth and continue optimizing your Google Ads performance.

For new websites, especially those with limited content, reaching customers through organic means is often difficult. Running ads on Google Ads is therefore considered an effective strategy for driving traffic to the website.

Advertise on the world’s #1 search engine:

• 95% of internet users in Vietnam use Google.
• 83% of Google users search for a product before buying.
• 66% believe the best brands rank at the top.
• 25% rarely or never look beyond page 2.

Your business gets exposure across thousands of major online publications:

• More than 3.9 billion pageviews/month across news sites.
• 6.6 billion ad impressions per month in Vietnam.
• 33 million Vietnamese visitors reach pages showing the Google Display Network.

Depending on each business’s objectives and specific stage of growth, The7 applies different sets of performance metrics to Google Ads. Businesses typically focus on two main objectives: building brand standing in the market and attracting potential customers to the website to increase conversion rates. Based on this, we focus on two main criteria: traffic and conversion rate.

• Traffic includes customer behavior on the website, such as time on page, live chat usage, clicks on different parts of the website, and form submissions or contact via HOTLINE.
• Conversion rate is the result of customer actions, generating value and the number of clicks received from the ad. This rate varies depending on the industry, company, specific product, and landing page.