Case Studies

The solo-dining trend — “hotpot for one,” “lonely noodles,” or “self-dates” — is becoming a popular movement among young Vietnamese people, opening up major opportunities for the F&B industry. More...

Recently, Katinat launched a campaign to support compatriots in Làng Nủ, a community hit hard by storms and floods, promising to donate 1,000 VND from every drink sold between September...

After six years of building its business in Vietnam, the ride-hailing and food delivery platform Gojek has officially announced that it is shutting down. Starting September 16, 2024, users will...

The discovery of harmful chemicals in Shein’s products has raised concerns about the hidden risks in fast fashion, an industry where trends usually come first. The incident has not only...

The Coffee House was once a promising icon of Vietnam’s F&B industry, but recent months have seen the brand shrink at an alarming pace, with a wave of branch closures...

If you’ve always dreamed of what Cola and cookies would taste like together, now’s your chance! Coca-Cola and Oreo have teamed up to bring you a one-of-a-kind combination – but...

Unbound by traditional conventions, Jean-Paul Gaultier brought a bold, fresh wind into the fashion world. Although he never had any formal training, that did not hold him back. It fueled...

In 2022, McDonald’s, deeply troubled by the lack of places to rest for mothers whose young children were being treated in South Korean hospitals, teamed up with the agency Leo...

In 2015, “Inside Out” won over audiences worldwide by telling a simple yet profound story about complex emotions, all through the magical lens of Pixar. Nine years later, Pixar seems...

When it comes to coffee candy, most consumers immediately think of Kopiko’s “Cà phê bỏ túi” (Pocket Coffee). From a small Indonesian label, Kopiko has grown into a global player...