What Are TikTok TopView Ads?

In the competitive world of online advertising, TikTok TopView ads are a key tool for helping businesses stand out and make a powerful impression from the very first moment they appear on a user’s screen. They are a popular choice for brand-building campaigns, new product launches, and promoting peak-season sales. Let’s take a detailed look at TikTok TopView ads in this article.

>>>> See more:

• TikTok advertising services at The7
• A detailed guide to how to run TikTok ads

What Are TikTok TopView Ads?

TikTok TopView ads are video ads between 5 and 60 seconds long that appear as soon as users open the app, with the video and sound playing automatically. A TopView video ad is displayed in full for an entire day, attracting millions of views and delivering high engagement along with remarkable brand awareness.

Key Features of TikTok TopView Ads

TopView ads on TikTok have several notable features:

• Duration: 5 to 60 seconds (ideal length: 15 seconds)
• Full-screen vertical video with sound that plays automatically
• Can direct users to landing pages inside and outside TikTok, such as a brand’s landing page or a hashtag challenge link…
• Metrics include likes, comments, shares, and follows.
• Users can skip the ad by tapping the “Skip” button in the right corner of the screen after 3 seconds, or by swiping up, just like when watching videos in their feed.

How to Set Up TopView Ads Step by Step

TopView is a distinctive brand advertising solution that is not available in TikTok Ads Manager. To take advantage of this ad format, you need to book it in advance through TikTok’s official partners. In addition, paying for TikTok ads requires an Agency account to ensure convenient and accurate financial management.

TopView Ad Specifications

Before launching a TikTok TopView ad, you need to be familiar with the following specifications:

• Videos can run up to 60 seconds, giving you plenty of time to get your message across.
• Supported aspect ratios include 9:16, 16:9, and 1:1, giving you flexibility in designing your content.
• Common resolutions include 960×540 px, 540×960 px, and 640 x 640 px, which help ensure good image quality on every device.
• Multiple file formats are supported, such as .mov, .mp4, .3gp, .mpeg, or .avi, making uploads convenient.
• Video file size must not exceed 500 MB, which keeps load times fast and the user experience smooth.
• The minimum bitrate is 516 kbps, which ensures video quality while still saving bandwidth.

The Most Impressive TikTok TopView Ad Campaigns

Sanofi’s Campaign for the Dorflex UNO Healthcare Product

Sanofi, one of the leading brands in healthcare, ran a creative advertising campaign in Brazil to educate consumers about the benefits of its Dorflex UNO healthcare product. The campaign made particularly flexible use of a combination of two ad formats: TopView and In-Feed.

With nearly 27 million views and an average click-through rate of 18.8%, the campaign not only achieved its original goals but also made a strong contribution to raising brand awareness. The strategic combination of TopView ads, which take a prominent position the moment users open the app, and In-Feed ads, which integrate content directly into the user’s feed, created a unique interactive experience while delivering the key message effectively. As a result, the campaign not only captured attention but also communicated its message well and delivered solid value to consumers, as shown by the high click-through rate and the increased brand awareness of Dorflex UNO.

Balenciaga’s Shopping Ad Campaign

Balenciaga ran a shopping ad campaign on TikTok in the UK and France, using the TopView format to maximize engagement and boost brand awareness among new users.

Balenciaga’s TopView ad stood out for its continuous display, taking over the entire screen of the TikTok user. A carefully crafted use of sound drew viewers in from the very first moment, creating a powerful impression.

Notably, the campaign focused not only on boosting engagement but also on actively steering users to a shopping page. Balenciaga flexibly linked a shopping landing page directly to the ad, making it easy for viewers to go to the shopping website straight from the video ad.

The results of the campaign far exceeded expectations, with more than 25 million video views and more than 4.5 million visits to the shopping page. These figures show the strong appeal the campaign created within the TikTok user community, and point to a positive outlook for significant growth in Balenciaga’s sales.

Campaign Bringing Korean Fruit to Vietnamese Consumers – I Like K-Food

The Korea Agro-Fisheries & Food Trade Corporation (aT) ran a creative advertising campaign on TikTok to introduce Korean fruit to Vietnamese consumers. By choosing a TopView advertising strategy, aT focused on generating attention through a distinctive hashtag called #LenMoodCungKfruit.

Using the TikTok TopView ad format, aT took over the top spot on the “For You” page, where the video ad appears the moment users open the TikTok app. This helped the campaign quickly capture viewers’ attention. To boost engagement, aT paired the ad with a track from TikTok’s music library, creating a cheerful atmosphere and a positive, motivating vibe.

The campaign achieved remarkable success with the hashtag #LenMoodCungKfruit, which drew participation from 29.1 million TikTok users. In addition, the video ad earned more than 395.2 million views on the platform alone, demonstrating the power and positive impact of aT’s TikTok TopView advertising strategy in connecting with and making a strong impression on the online community in Vietnam.

That covers everything you need to know about TopView ads on TikTok. We hope you found the full information and details you were looking for on this advertising strategy. If you have any questions, don’t hesitate to contact the The7 team so we can support you in more detail and with greater accuracy.

>>> You can also check out more articles related to TikTok ads: