TikTok Golden Hours: Secrets to Boost Views and Go Trending in 2024

TikTok has become one of the most popular social media platforms in the world, especially in Vietnam, with more than 800 million users globally. If you are a TikToker or thinking of becoming one, you have almost certainly wondered how to get more views on your videos. You may also be asking about the “golden hours” for posting on TikTok. In this article, we will explore these two important questions so you can choose the best time to share your content and capture your audience’s attention.

From Douyin to TikTok: The Journey to Global Stardom

Have you ever been hooked on those million-view short videos on TikTok? Or wondered about the powerful pull of this social media platform? ByteDance launched Douyin in China in September 2016, a social media platform known for music videos, lip-syncing and comedy that quickly attracted millions of users. Seeing that enormous potential, ByteDance expanded into the international market in 2017 with TikTok, the international version of Douyin. TikTok instantly became a global phenomenon, reaching more than 800 million users in just 3 years and earning its place as one of the most popular social media apps in the world.

TikTok offers a rich library of videos, from music, comedy and entertainment to knowledge and inspiration, meeting every kind of user need. TikTok’s interface is intuitive and easy to use, letting users create, edit and share videos conveniently in just a few taps. TikTok builds a diverse and vibrant community by connecting users from all over the world through fun trends and challenges. On top of that, TikTok is also an effective marketing channel for businesses, helping them reach potential customers, promote products and build their brand in creative ways.

In just 5 short years, TikTok made a spectacular breakthrough and rose to become one of the most beloved “kings” of social media on the planet. In September 2021, TikTok officially passed 1 billion users, marking a historic milestone and confirming the platform’s powerful appeal.

Despite TikTok’s huge potential, not everyone knows how to make the most of it for themselves or their business. If you are working hard to build a TikTok channel for yourself or your business and still haven’t seen the success you expected, the main reason may be that you don’t yet know the golden hours on TikTok.

Let’s explore the perfect time to post videos on TikTok with The7 and get the most out of it!

What Trends Are Hot on TikTok?

Think of TikTok trends as explosive “crazes” that capture the attention of huge numbers of users. Much like “Trending” on YouTube, videos that jump on a trend get priority in the feed, which increases their chances of reaching a large audience and breaking through on views.

TikTok’s algorithm is constantly searching for content that is engaging and holds users’ attention. When you share a new video, the algorithm analyzes viewer behavior such as likes, comments and shares to judge how well that content performs. Videos that create a positive experience and spark user engagement are usually shown more often, helping them “go trending” quickly.

On TikTok, “going trending” is not just about a video showing up on a user’s “For You” tab. It is also a chance to reach a large pool of potential viewers, boost engagement and break through on views. Your video gets priority on the home feed and draws the attention of many users, opening the door to success on this booming social media platform.

When your video trends on TikTok, it doesn’t just mean more people know about it. It can also earn more Likes and Comments. This often opens the door for your account to become popular after only a short time.

Whether a video trends on TikTok depends on many factors, including the time you post it, the level of user engagement, video quality, the use of hashtags and the timing of the release.

TikTok golden hours for posting are the times when large numbers of potential users are online and ready to engage. Publishing a video at these times can be an important step toward growing your TikTok channel.

Golden Hours: The Easy Key to Getting Your TikTok Videos Trending

Many studies have shown that TikTok’s appeal comes from the fact that anyone has a chance to become famous, even if they start out as a complete “nobody”. However, simply posting videos on TikTok does not guarantee that you will capture the attention of a large audience or gain thousands of followers for your account.

Every social media platform has its own user characteristics and algorithm, which leads to different approaches and technical calculations for recommending videos. That is why success on other social networks does not mean you will automatically succeed on TikTok just by applying the same formula.

TikTok is no exception. Although every platform has golden hours for posting photos or videos, your approach and strategy need to be flexible enough to reflect the specifics of each social network.

The Advantages of Posting Videos

In just a few short seconds, a short video can deliver a message, bring a laugh, or simply stir emotion in viewers. Creating content for short videos is also easier and takes less time, giving everyone room to express their personality and share their own stories.

What’s more, TikTok’s algorithm favors short videos. According to statistics, videos under 1 minute have a higher completion rate, which means they draw more views and engagement and “go trending” faster.

Expand the Reach of Your Videos

During golden hours, the number of TikTok users online rises, creating a particular demand for entertainment. This pushes them to scroll TikTok more actively and engage with appealing content. At the same time, users tend to be more open during this window and ready to embrace fresh content. As a result, your video has a better chance of earning attention, comments and shares from the community.

TikTok’s algorithm also prioritizes videos that get strong engagement during golden hours, so your video has the chance to reach a large number of users and go viral quickly.

Outstanding View Growth

Views and reach are two important metrics that always go hand in hand and decide how videos are ranked on TikTok. When your video delivers a good experience, has compelling content and holds viewers’ attention, your reach will increase significantly.

Increase Engagement on TikTok

Increasing engagement and views on TikTok not only has a positive impact but also creates a strong ripple effect. Research on TikTok golden hours has uncovered users’ habits and preferences at those times. By choosing the right genre and topics for your viewers, you also create favorable conditions for your video to earn support and a flood of “hearts” from many users.

A Chance to Become a Hot Trend on TikTok

Competition among video creators on TikTok is getting fiercer as they realize the platform can be an important stepping stone to personal fame or business success. However, getting on trend is already hard, and becoming a top trending video is a far bigger challenge!

Beyond investing time and effort in making quality TikTok videos, from visuals and content to dialogue, choosing the right time to publish plays an equally important role. Sometimes, simply catching the exact golden moment can turn your channel into a star overnight!

With these benefits in mind, you will see how important it is to choose the time you upload videos to TikTok carefully and thoroughly.

So, which golden hours will bring you success when you step onto this high-potential platform?

Catch the TikTok Golden Hours: Explosive Engagement, Lightning-Fast Virality!

Finding the golden moment to publish content on social media is not simple.

Although there is plenty of statistical data across different platforms, user habits change almost daily.

Based on research from HootSuite, the golden times to post videos on TikTok in the Asia-Pacific region are:

• Tuesday: 7 a.m. is the ideal time to post, reaching users who are waking up and starting their day with entertaining content.
• Thursday: 10 a.m. is the golden window to capture users’ attention during the lunch break, when they have time to relax and scroll TikTok.
• Friday: 5 a.m. is an effective time to “catch the trend” with weekend videos, as people start planning their days off.

Based on an analysis of more than 100,000 TikTok videos, Influencer Marketing Hub has identified the golden time slots for effectively “catching the trend” and drawing huge engagement:

Morning (7-9 a.m.):

• A lively start to the day: This is when people wake up, eat breakfast and get ready for the day. Jump on trends with fun, funny videos to “wake up” viewers’ spirits and bring them positive energy.

Midday (11:30 a.m.-1:30 p.m.):

• Entertainment during the lunch break: A large number of users are online at this hour because many people are on their lunch break. Take the opportunity to post entertaining, funny videos that help viewers relax after a stressful stretch of work.

Evening (7-9 p.m.):

• “Chill” moments after work: This is when people are making the most of their time to eat dinner, rest and unwind after a long day. Create interesting, engaging videos to capture viewers’ attention.

Late night (10 p.m.-12 a.m.):

• Catch the trend at “night owl” hour: This is when “night owls” are active, such as Gen Z, IT people, programmers, designers and more. Jump on trends with content that fits this audience’s interests to attract a large number of viewers.

However, these are only general suggestions!

The most effective “golden hour” for your TikTok channel depends on your target audience. Use the Account Analytics tool to see in detail when your audience is most active. From there, you can adjust your posting strategy to optimize engagement and virality.

 

Conclusion

TikTok is not just an entertainment platform but also a promising business opportunity for you and your company. For more people to discover your videos, getting them to trend on TikTok is vital. And a solid grasp of TikTok golden hours is an essential part of that.

We hope that these insights from The7 have given you a clearer view of how important it is to choose the right time to post on TikTok. If you have any questions, don’t hesitate to ask so we can explore this platform together!

 

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By Chanh NT.

Source: Marketing AI