A Detailed Guide to Creating a TikTok Ad Account for Beginners

TikTok is now a hugely popular social platform with millions of users in Vietnam, and it is one of the effective advertising tools drawing attention. To run ad campaigns on this platform, you first need to create a TikTok ad account. In this article, The7 walks you through the simplest way to create a TikTok Ads account.

>>> See more:

• TikTok advertising services at The7
• A detailed guide on how to run TikTok ads

What Is a TikTok Ad Account?

A TikTok ad account is a type of account that helps users carry out marketing strategies on the TikTok platform, with the goal of expanding their audience and promoting their brand. When you run ads on this platform, TikTok users learn about your products and services through an attached link.

Expand your audience and promote your brand through TikTok Ads

When you create a TikTok ad account dedicated to advertising, you can define factors such as:

• The target audience of your ad campaign.
• Your marketing campaign setup
• The best time for your ads to appear so they reach your target audience.
• A management dashboard with complete information, including:
• Total spend so far and remaining budget
• Total number of ad campaigns, active ads and ad groups
• CPC, CTR, impressions and engagement

Common Types of TikTok Ad Accounts

Personal Ad Accounts

A personal TikTok ad account is a self-service account for individuals. When you create a personal TikTok Ads account, you make decisions directly and manage your own promotional campaigns with ease.

You can handle everything yourself, from the smallest steps such as choosing objectives and budgets to optimizing your ad campaign’s performance, without going through a third-party intermediary. However, this also means you are the one who has to contact TikTok’s support team whenever something goes wrong with your ads.

Easily take control of objectives, budgets and campaign performance optimization

Creating a personal TikTok ad account has the following advantages:

• You stay in control of your objectives, budget and bidding.
• You are free to choose highly relevant ad formats.
• You can optimize campaigns and manage ad creative performance however you like.

On the other hand, a personal ad account has some drawbacks:

• You have to do everything yourself to run ads
• Ad campaigns with large budgets demand a lot of skill and experience.
• At the moment, TikTok does not have a team dedicated to supporting Vietnamese users, so resolving issues can take quite a long time.

Agency Ad Accounts

An Agency ad account is a type of account that TikTok authorizes for media and advertising companies. It is intended for businesses or small shops that need to run ads. When you use this account, you get the fullest support across every ad-running function. In addition, this account comes with extra perks and cost-saving promotions from the Agency.

With this account, you get maximum support across every function

Unlike a personal ad account, when a problem comes up on your TikTok ad account, the Agency is the one that contacts TikTok to resolve it. In return, you pay the Agency a fee to create this TikTok ad account. When you pay this fee to the Agency, they top up your ad budget with a corresponding amount.

You pay the Agency a fee to create this TikTok ad account for you

The advantages of using an Agency ad account are:

• You get attentive advice from an experienced team that is ready to offer more effective ad-running solutions.
• You don’t need to spend much time studying the basics.
• Your ad account is managed, and every campaign setup step is handled, in a highly professional way.
• The Agency proactively helps resolve any issues that arise.

However, this type of account also has a few drawbacks:

• Every ad adjustment has to go through the Agency.
• You need to set aside a certain cost to hire the Agency team.

A Simple, Detailed Guide to Creating a TikTok Ad Account

Step 1: Go to the TikTok For Business Website

When the TikTok For Business homepage appears, click the “Create Now” button to open the sign-up page and create your TikTok ad account.

Step 1: Go to the TikTok For Business Website

Step 2: Sign Up for an Account

• Option 1: Sign up with an email or phone number:

To create a TikTok ad account this way, make sure the email you use can still receive mail, or that the phone number can receive text messages. Here is how:

On the TikTok sign-up screen, enter your email address in the correct format, for example: abc@gmail.com).

Sign up with an email address

If you sign up with a phone number, click “Use phone” in the right-hand corner and enter your phone number in the first field. Next, enter a password that meets the requirements.

Click “Use phone” in the right-hand corner and enter your phone number in the first field

Then tick the first checkbox to accept TikTok’s Commercial Terms of Service and Privacy Policy. Tick the second checkbox if you want to receive emails with news, events and updates from TikTok For Business.

Next, click “Sign up” to receive a verification code sent to your email or phone number. Finally, just enter this code correctly to complete the sign-up process.

• Option 2: Sign up with a TikTok account:

With this method, all you need is an active TikTok account, which you connect to TikTok Ads Manager. This approach suits people who want to use the data already on their channel to run ads more effectively.

Sign up with a TikTok account

On the sign-up screen, click “Sign up with TikTok” to start creating your TikTok ad account. The system will then ask you to authorize TikTok For Business to access your account. You can still edit the access permissions or switch your TikTok For Business account later. Finally, click “Authorize” to finish.

The system asks you to authorize TikTok For Business to access your account

Step 3: Fill In Your TikTok Ad Account Information.

After following the steps above in this guide to creating a TikTok ad account, the screen will switch to the “Create Account” interface. You need to fill in all the business information TikTok requires.

Step 3: Fill In Your TikTok Ad Account Information.

Then tick the checkbox to confirm you agree to TikTok’s terms and policies. Finally, click “Sign up” to complete the process. You will then be taken to the TikTok Ads Manager interface, where you can start creating your ad campaigns.

Common Mistakes to Avoid When Creating a TikTok Ad Account

• Incorrect or inactive phone number/email: If you enter a phone number or email in the wrong format, a red warning message appears in the field containing it. Check whether your email is still active by trying to log in to that inbox. Also double-check that the information you entered is in the correct format.
• Invalid password: If your password does not meet the requirements, you won’t be able to create your TikTok ad account. Remember that your password must be 6 to 20 characters long and contain at least 1 digit, 1 letter and 1 special character.
• Entering incorrect account information: Wrong information won’t stop you from creating your TikTok Ads account, but it will affect your ad setup later on. So enter all requested information accurately, especially key details such as your business name, country and industry,…

If your password does not meet the requirements, you won’t be able to create an ad account

Creating a TikTok ad account isn’t as hard as people often think. Just follow the 3 steps above from The7 and you will have set up an ad account successfully. Keep in mind that when entering your account information, you should review it carefully to avoid problems when running your ad campaigns.

>>> See more related articles:

• A detailed guide on how to run TikTok conversion ads
• A super simple guide on how to pay for ads on TikTok