Top 10 Instagram Marketing Trends for 2023 in Vietnam

In a vast world of social media platforms, Instagram still holds the crown. By 2023, Instagram had passed the mark of 2 billion monthly users. That figure far exceeded Statista’s forecast of just 1.35 billion monthly users. It comes as no surprise that this social network climbed to fourth place on the list of the most-used social media platforms in 2023. That is why using Instagram Marketing on social media in Vietnam is so important, especially because it is easy to use and comes with a range of user-friendly features. You can reach hundreds or thousands of potential customers and build the audience you want.

However, before you start using Instagram Marketing for your social media presence, there are a few things you may need to consider. Below are some of the most popular Instagram Marketing trends you should try in 2023.

Instagram Marketing Trends in 2023

Instagram Shopping

In 2021, online shopping on Instagram became more and more popular. With Instagram’s Shoppable feature, you can buy products directly on the platform for a better, more convenient online shopping experience. Initially, Instagram limited this feature to users in the United States. However, the company has plans to roll out and expand this checkout process worldwide.

Here is an example of this trend. An Instagram influencer tagged a product, in this case Nars’ Radiant Creamy Concealer. When you tap the product, you are taken straight to the product page, where you can view detailed information. It is a simple but effective way to give customers a more convenient shopping option.

The Instagram Shop feature allows creators and business accounts to add specific products or services to their posts. When users browse their feed and come across such a post, they can easily view the product by tapping the link or the tagged account. When users search for products with a specific keyword, Instagram displays online shops related to that search keyword.

On March 16, 2023, Instagram decided to discontinue its Instagram Live Shopping feature. The feature had been a big convenience for sellers and e-commerce stores during live selling. A button appeared during the livestream, letting viewers see the price and other product details while the seller demonstrated the product being sold.

Even so, that does not stop brands and small businesses from selling live. Online stores can still use the regular Instagram Live feature. It remains highly valuable because it lets you engage effectively with fans, followers, and buyers alike. You can also encourage your buyers to purchase from other sources, such as your e-commerce website or your Instagram shop.

According to McKinsey & Company, brands achieve conversion rates of over 30% from live selling, which is 10 times higher than traditional sales methods.

Cross-Platform Content

Facebook, Instagram, and TikTok are different from one another, but these social media platforms frequently share content with each other. Plenty of people upload the same content to different platforms. For example, a user might upload a video on TikTok and then upload the same video on other accounts such as Instagram to repurpose the content. This also helps you reach users who are active on only one platform. For example, if they are not very active on TikTok but use Instagram regularly, this is a good way to target that group of users. That is why some videos on this platform carry the TikTok watermark.

One example is the way TikTok videos appear on Instagram. This reflects the nature of social media and how easily content can be shared on any platform. You can do the same by posting some of your Instagram content on TikTok, and vice versa, to reach more social media users.

Other related platforms such as Facebook and Instagram are also cross-platform by nature. If a post is set to publish on both Facebook and Instagram, users can seamlessly view the content on the other platform. Here is a good example. See how Instagram and Facebook make posting content easier and more convenient

Cross-posting is a great strategy if you use multiple social media marketing platforms. The trick is to share content from one platform to another. Remember to include a call to action (CTA) so users can follow your other social media pages.

See more: Social Media Optimization (SMO): Definition and Importance

Simple Content

Many of your Instagram followers may not view, comment on, or like your posts. The main reason could be captions that are too long. Nobody wants to read such long descriptions, so try using Instagram Carousel posts to share information concisely.

An Instagram Carousel is a type of post in which you can browse through multiple images by swiping. You can make the most of this feature by creating short, easy-to-understand content.

See how Flying Tiger presents its products through an Instagram Carousel post. It starts with some text that sparks your curiosity about what comes next.

Here is another example that people may like! It includes reviews of their best-selling products and, at the same time, images with the best-matched color palettes!

An easy-to-read format also makes Instagram carousel posts a great idea if you want to upload concise content. What’s more, visuals such as infographics or eye-catching images are very good at grabbing attention.

Augmented Reality (AR) Interaction

Augmented reality (AR) interaction is becoming more popular every year. Thanks to brands and influencers integrating AR into their content, AR has become very widespread.

You can also use AR in your Instagram marketing to promote your brand. To do this, create a custom AR filter that lets you project effects from your computer onto your device screen.

See how British Vogue created an AR filter that lets you try on Salvatore Ferragamo sunglasses.

The filter is entertaining and interactive. By creating a filter like this, you can give your Instagram followers a unique and engaging experience. Doing this the right way will help you raise brand awareness.

Add Multiple Links to Your Profile

Have you heard that Instagram just launched a fantastic new feature? Are you looking for Instagram Marketing strategies worth trying in 2023? Previously, in 2021, users could add only a single link to their profile bio. But with Instagram’s latest update, anyone can update their account and add multiple links to their profile bio.

In recent years, brands and influencers have relied only on Linktree, Koji, and Carrd to display their work, social media accounts, and other links. See the example below.

 

Now, you simply edit your profile, tap the ‘Add external link’ button, and arrange your links.

Here is how this Instagram Marketing feature looks on the mobile app and on the website.

RIP, IGTV. Hello, IG Reels!

In 2021, Instagram announced that it would discontinue IGTV. This forced brands, influencers, and social media marketing companies to find another way to share long-form video content.

However, Instagram quickly introduced a replacement Instagram marketing solution: Reels. IG Reels lets you create and share short, entertaining, and creative videos. It is a great way to connect with your audience and create engaging content on Instagram.

To compete with TikTok’s video reply feature, Instagram has joined in as well, allowing users, brands, and influencers to reply to comments on Reels with another Reel. They call it Reels Visual Replies.

This is one of the great Instagram marketing features you should keep an eye on in 2023. It creates an engaging and enjoyable interactive experience, helping creators and fans interact with each other effectively.

See the example of Reels Visual Replies below.

Community Engagement Features for Instagram Marketing

Whether you run a brand, create content, or are an influencer, you want to earn the trust of your followers. One way to keep your audience engaged while also growing your follower count is to use Instagram’s latest features.

Some Instagram marketing features worth trying are:

• Create polls

• Emoji Slider

• Quiz sticker

• Question sticker

Instagram Story Links Available to Everyone

In 2022, Instagram finally gave all of its more than one billion users the chance to do so. Now, anyone can insert a website link and use the link sticker on Instagram for their Stories.

Brands, content creators, and influencers should take advantage of this social media marketing strategy. It can help them boost engagement on Instagram and drive more traffic to their website or connected platforms.

Make sure you include link stickers in your Instagram Stories and use them as CTAs (calls to action). You can write Swipe Up, Learn More, Discover More, Click Here, and so on.

Promoted Content

Social media algorithms are updated frequently. Besides, relying on the algorithm alone does not guarantee a definite result. That is why startups and new accounts are encouraged to use Instagram’s advertising features. With promoted content, you can show your posts to more people and reach more audience groups by choosing your target audience. With this feature, you can fine-tune your content to reach the customer groups relevant to your business. Without it, many accounts may take longer to build brand awareness through organic posting, or may even have to post 3 to 4 times a day to reach their audience organically.

Promoting your content can be one of the best social media marketing methods you can use. This strategy helps take your high-potential Instagram marketing posts to a new level.

Promoted posts can bring your brand wider popularity on Instagram. In addition, they give you more benefits, including higher conversion rates and increased engagement.

Collaborate with Big Influencers

In 2023, you can expect to see more and more influencers in your Instagram Feed. Brands, both local and global, are gradually recognizing the benefits of collaborating with content creators who specialize in their respective fields.

 

 

Today, more and more influencers and content creators are emerging. Content creators focus more on authenticity. Gone are the days when they simply posted good-looking photos of products for sponsorship purposes. Their Instagram marketing strategies surprise viewers. Each creator has a distinct style that gets their content shown to social media users with similar interests and helps them gain greater popularity.

Brands are now sending PR packages to content creators more often to get honest reviews of their products or services. This promotes authenticity in content and builds a connection with followers.

With increasingly creative and innovative Instagram Marketing strategies, more and more followers feel connected to them. What’s more, they learn to trust content creators and connect on a deeper level. So, in addition to considering creators with large followings, brands also look for influencers who are a good fit and well known in the field they are targeting.

Below are some Instagram posts from big and small influencers who have worked with brands.

 

Conclusion

2023 is a promising year to start an Instagram Marketing campaign, with many noteworthy trends you can explore right now. Today is your starting point. Partner with The7 today to explore the world of Instagram Marketing.