9 Facebook Content Types That Went Viral Recently

Are you a seasoned content marketer with plenty of great ideas, but your reach among users is still tiny? Don’t give up yet! Let The7 show you the types of Facebook content that score big and win over your customers!

What Is Visual Content on a Facebook Page?

In Facebook Ads campaigns, there are plenty of ways to draw users to your Page without running paid ads, and Visual Content is one of them. Visual Content Marketing (or visual marketing content) is content that attracts users through images, colors, and sound from the very first impression.

So why do viewers prefer Visual Content over regular content? Because people are “lazy” readers: they are usually drawn to images, colors, or videos rather than long, rambling text that never gets to the main point.

Types of Facebook Content That Went Viral in 2022

The7 will walk you through types of Facebook content that easily score points and captivate users.

Infographic Content

An effective infographic delivers information and figures in the most visual way possible. The word combines “info” and “graphics,” meaning information plus images. This type of content usually earns the highest engagement (likes and shares) and user enjoyment, thanks to its ability to present information visually, 3 times higher than other types of Facebook content.

** How to do it:

– Have a designer create an infographic for you.

– People who specialize in infographics, and outsourcing costs, typically run around $1000.

** Note:

– Infographics are usually quite expensive to produce, since $1000 is the standard rate.

– There is a risk of viruses being spread by unethical designers, and of your work being shared externally.

– Creating a Gifographic uses the infographic model.

Video Content

To media “masters,” the whole world can fit inside a video. In practice, there are many different kinds of video, but what matters most is a video with tidy, easy-to-remember content. That is what makes your video so convincing in the eyes of users.

** How to do it:

– Produce an Office Tour or Explainer Video, or a captivating music video.

– Upload the finished video to YouTube or other video-sharing sites to gather more feedback on it, improve its performance, and make it search-engine friendly.

** Note:

– Video production is rarely cheap, so you can hire a video specialist or a filming crew to save on costs to some extent.

– Don’t make videos too long; around 3 – 5 minutes is enough.

Meme Content

Memes are also considered one of the Facebook content types that went viral in 2022. Creating a meme is extremely simple, yet it can spread very fast and is incredibly fun.

** How to do it:

– The person making it doesn’t need graphic design skills.

– Memes let you drop the content you want into the most popular meme image formats.

– Although not the most effective kind of content, it is a good communication solution on platforms such as Facebook, Twitter…

– Create a meme when you are in a good mood or have a funny idea.

** Note:

– Memes are highly adaptable, so they can be used in any situation.

– Overusing memes can undermine the message or the brand you are building.

Guide Content

A guide is an extremely detailed, fairly long piece of content. It is similar to a grand blog post that goes beyond the usual length limit of a regular blog post.

** How to do it:

– You need a content creator who writes well, has good ideas, and can present the material in a truly engaging way

– The guide is presented as a PDF and can be downloaded depending on how you intend to use it.

** Note:

– Use helpful lines to “lure” users into leaving their email address. For example: “We will give you an impressive guide. Leave your email and sign up now!”

– Choose a professional designer and a strong writer so you can create the best guides possible.

Book Review Content

A book review is a simple discussion used to recommend something good or to complain about what falls short. It is also a way to share what you have taken away from books…

** How to do it:

– A book review can be simple or complex depending on your needs. Here is a simple format you can apply:

• Introduce the book: 1 – 5 sentences
• Introduce the author: 1 – 5 sentences
• Summarize the main content: 1 – 3 sentences per key point
• What you liked most: 1 – 5 sentences
• Recommend the book to readers: 1 – 3 sentences
• Use a Call to Action: a link to the book review of the book.

** Note:

– Only effective with users who enjoy reading books

– Effective for thought leadership when you review a book that has just been released or is about to be released.

Product Review Content

Product reviews are one of the Facebook content types that help you build a reputation and thought leadership in a given field. All you have to do is share your own experience with a product or service, along with your recommendations.

** How to do it:

– Provide information about the product or service

– Introduce the manufacturer

– Describe the product or service in detail

– Share what you personally like about the product or service

– Share what you don’t like about the product or service

– Offer your own advice to users

– Include Call to Action lines to prompt people to buy the product or service.

** Note:

– Use video to create your product review.

– This lets you review the very products or services you are reviewing.

How-To Content

Because it is such a popular content type, how-to content is a great fit for anyone looking for promising long-tail keywords. Long-tail queries are extremely common these days.

** How to do it:

– First, find a common problem, then offer a solution to it. A simple how-to structure looks like this:

• State the problem
• Offer a solution
• Discuss the steps in the solution
• Summarize the points raised in the discussion
• Give your final decision

** Note:

– Think of a topic that reflects something you run into every day, then write an article based on it.

– You can choose either a specific industry or a general one

– Video, image, or chart content can help make your how-to blog content even more effective.

List Content

Lists have a strange pull on readers of any article. For example: “7 Ways to Get Creative With Content Marketing Effectively…”. Numbered content usually attracts a large audience, but it is easy to make mistakes with this type of content.

** How to do it:

– Choose a topic or a number

– Write lists in a simple format such as: introduction – list – conclusion

** Note:

– The more detailed the list, the more effective it is

– The longer the list, the more effective it is

– Odd numbers, round numbers, or any other kind of number all work equally well.

That covers the Facebook content types that are going viral right now. The7 hopes it helps anyone pursuing a professional career in content marketing. Don’t forget to follow The7’s website for more practical all-in-one marketing knowledge.

For information about our services, connect with us today via Hotline: 082 246 7979 – 028 3899 7377 or visit https://the7digital.com/ to get a consultation!

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