How to Write Facebook Content That Attracts Customers

Facebook is widely regarded as the ideal place to build awareness and reputation for a personal brand or a company. It is also a “tool” that helps entrepreneurs and marketers connect more closely with users. And, the right way to write Facebook content is the “golden key” that unlocks success for those goals.

But not everyone can write great Facebook content. In this article, The7 will walk you through the details of how to write content that attracts a large following of users.

Facebook content resources:

Types of Facebook content

Banned words on Facebook

How to Write Facebook Content That Attracts Customers and Boosts Engagement

Driving engagement is the first stage of the marketing process, and one you need to get right. Facebook offers companies a few simple ways to boost engagement, build relationships, and connect with a database of active users.

Before you start boosting Facebook Page engagement, you need to capture the attention of the audiences who actually have a need for what you offer. Here are 3 ways to write Facebook content that increases engagement effectively:

Tip 1: Use Questions That Spark Curiosity

A question is always a good way to start a conversation or drive interaction on your new Facebook post. Instead of writing a conventional headline, pose a problem that needs a solution. Using key problems to appeal to customers’ emotions in the headline is one of the best ways to write content on Facebook.

Tip 2: Keep Your Content Concise and Short

You shouldn’t give your customers too much information right from the start. It’s best to use the theme of your ad content and the headline to introduce your brand or the products/services you offer. When target customers want to know more, they will reach out on their own for advice on your products/services or solutions.

Tip 3: Use Eye-Catching Visuals to Draw Interest (Visual Content)

When scrolling through new posts in the News Feed, we tend to notice whether the images that come with the content are eye-catching. In practice, too, great ad content paired with a striking image not only captures attention but also conveys the information about your product/service to audiences who have a need for it. Here are the most popular types of Facebook visual content today:

• Photo quotes
• Screenshots
• Infographics
• GIFs
• Videos
• Memes

For Facebook marketing, you should use a variety of appealing Facebook visual content types. At the same time, optimize your images and use hashtags so your products/services reach customers more effectively. Once you’ve captured your customers’ attention, move on to step 2, whose goal is guided education.

How to Write SEO-Friendly Facebook Posts That Guide and Educate Users

Guided educational content aims to share important knowledge on specific topics so customers can see some of the benefits it brings. This works when your company keeps its content concise or steers its audience in the right direction.

At the same time, add hashtags that match content addressing your customers’ core concerns or wishes, and you’ll easily win their trust and get them more interested in your company. Below are some tips to make your Facebook content more engaging and compelling with guided, educational content.

Tip 4: Deliver More Value Than Your Competitors

To win the respect of your audience, give them more product/service benefits than they get from your competitors.

Carry out a competitor research strategy for your company and draw up a list of the strengths and weaknesses you find by studying their content.

• Identify the audience, solutions, key problems, and user needs to address in your Facebook content post.
• Choose a topic, use trending related keywords, read 10 articles about them, and then pick the best and most effective content ideas to write from.
• You can flexibly adapt or expand your concise content into a video presentation or an e-book if you want to develop it further. What matters most is delivering value, because that is what attracts a large audience.

Tip 5: Put Your Audience at the Center

When you write an effective Facebook content post with educational content, remember that you are writing so viewers can take advantage of the value your post offers. That helps them change, or realize something useful, about the problem they are facing.

Not only that, today’s Content Marketing services can help you a great deal if you choose a reputable, high-quality agency. They can also save you some of the time it takes to optimize your Facebook content so it captivates readers.

Tip 6: Don’t Put Selling First

The purpose of guided educational posts is not to make target customers want to buy a product/service right away. These posts usually feel more “free” than sales-driven, in order to build trust and affection among interested customers, so you need to be patient in producing them.

Tip 7: Focus on the Relationship Between Your Company and Potential Customers

Most major brands focus on close relationships with their audiences. Think of H&M, Zara, Apple… People who love these labels become loyal customers and act as a call to action for those around them to learn more about these brands.

Once you’ve built strong relationships with your potential customers, they will want to engage with you even more. At that point, what you need to do is craft your Facebook content approach so effectively that your sales process runs more smoothly.

How to Write Effective Facebook Content That Sells

The ultimate goal you want to achieve is to successfully target your audience and retarget your customer base so they will buy your products/services. The following are the things you need to master to write Facebook content that drives your potential customers to buy.

Tip 8: Offer Them Some Free Promotions

Beyond the free value your brand already provides customers through educational content, you can also improve the customer experience by giving away free gifts in your Facebook sales posts or Facebook ad content. Here is a concrete example of this tip to help you create effective Facebook content:

First, if you want to sell clothing, you can offer a free PDF featuring the most beautiful and trendy outfits right now. Then you can ask for your potential customers’ contact details, including name – phone number – email... and subscribe them to your own newsletter.

Or, if you have experience in digital marketing, you can offer a free video course explaining some practical benefits of digital marketing. This free e-book works like a call to action, giving customers the essential knowledge to get started. At the same time, it provides professional support through your Facebook sales posts.

Tip 9: Spark Your Customers’ Curiosity

Another effective way to write Facebook posts is to create enough curiosity that customers feel they have to “bookmark” the post. This works as a funnel that kicks off your sales journey with potential customers.

Once they become familiar with your brand and content, and once they know what benefits you bring them, they will prioritize clicking your links. So keep your content very concise and use easy-to-find hashtags in your Facebook sales posts.

You should also use related keywords to craft curiosity-driven headlines, so that any of your audience members will “bookmark” the post and start engaging. You can try this effective way of writing Facebook ads, because in The7’s experience, it truly delivers strong results.

Tip 10: Don’t Spam Customers With Irrelevant Ads

Although your goal is always to make sales, some customers get tired of ads. Of course, they can turn to special ad-blocking tools if they find ads annoying.

Tip 11: Prepare a Strategy Before You Start

Every effective marketing campaign and compelling Facebook content should start with a strategy. If you decide to combine Facebook content with marketing and run Facebook ads, you need to put a strategy in place before you begin. Make a specific plan for the topics you intend to post.

Marketing on Facebook starts with creating a plan and choosing prime posting times. At the same time, start planning the Facebook ad content you want to develop, and then get started.

Tip 12: Write Highly Attractive and Compelling Headlines

The headline of a post is essential on media channels such as TV, radio, newspapers, and magazines… Naturally, a great and effective headline increases users’ clicks. Search for related keywords your customers love and put them into your Facebook sales posts to capture their interest.

Tip 13: Use Smart CTAs

Facebook users usually won’t click on sales content on their own, so you need to prompt them. To improve your CTA and expand the reach of your campaign, write content with hashtags that act as a call to action (CTA). Tools like SocialPilot let you add a call to action to ad posts, as well as to regular posts, at no cost.

Tip 14: Optimize Your Content for Mobile

In practice, users today prefer to use Facebook on mobile phones rather than computers (PCs). That’s why you should make sure your landing page is optimized for mobile devices. Otherwise, you could lose a large number of visitors. Moreover, optimizing your website interface for mobile devices is no longer just a trend but a must-do.

>>> Read the article: How to Publish Sales Posts on Facebook

Terms to Avoid When Writing Facebook Ad Content

This mistake is common among people who don’t yet know how to write Facebook content. If you aren’t careful, Facebook may reject your posts or reduce their engagement. Hashtags and phrases that are strictly prohibited in Facebook ad posts include:

• Acne/scars
• Sexual dysfunction
• Weight loss/weight gain
• Alcohol
• Bones and joints
• Dietary supplements
• Dieting
• Passports
• Land use certificates/household registration books
• Dating
• Driver’s licenses…

So, to write Facebook ad content that avoids being banned or losing engagement, you need to check and carefully review your post content before submitting it for Facebook’s approval.

Top 15 Facebook Content Ideas to Boost Customer Engagement

If you need to revise your strategy for Facebook ad content, make sure the ad content you publish appeals to your audience. Creating concise, compelling content is an effective way to expand your reach and engagement rate on your Facebook Page.

The7 has compiled a list of 15 different Facebook content posting ideas to help increase engagement, which you can reference and apply:

Ask Questions

A great way to start a conversation with your audience is to pose an important question right in the headline. It may sound basic, but it is still regarded as an excellent tip for your Facebook ad content strategy. Note that you shouldn’t ask questions that are too sensitive or personal, which could make readers uncomfortable.

Think creatively about the questions you can ask to make your Facebook content more compelling. Or you can pose questions at random using keywords related to your industry, which helps increase engagement even more.

You can also ask entertaining, easy-to-answer questions, and use customers’ responses to spark new ideas for your company’s ad content.

Behind the Scenes

Photos captioned with Behind the Scenes in the headline help you create more compelling Facebook content than your competitors. They also show customers how you create your products/services, introduce your team, or showcase the campaigns you’ve run, so customers can use them as a reference.

Current Trends

Another way to increase engagement and reach is to post about trending topics or use popular hashtags in the headline of your Facebook ad content to attract customers’ attention.

Typically, this ad content increases your chances of appearing in more News Feeds. It also gets more people interested, and they start to like, comment on, or share your posts more.

Branded Graphics

Focus on creating branded designs with a logo, fonts, and text colors unique to your company for your Facebook sales posts and Facebook ad content.

Using images when writing content such as memes, motivational quotes, and tips related to your products/services will raise quality and draw more readers to your Facebook Page.

Tell Your Brand Story

A brand story is also a great way to build a connection between your company and Facebook users. It also makes your Facebook content more compelling than conventional content formats. It’s best to tell your own stories, such as how your company was founded or the difficulties of becoming a business owner…

Video

Using video is considered an advantage because most Facebook users love watching videos in their News Feed. Accordingly, you should create regularly, with videos such as contact information videos, educational videos…

These are all good ways to prompt your target customers to take action on your products/services. You need a video production team to create videos for Facebook or YouTube to use in your marketing strategy.

Product/Service Images

Find good, effective ways to post your own products/services and make them more appealing. At the same time, adjust your Facebook image size appropriately to increase engagement and conversions.

So how can you write ad content or product/service content for your company when you have no spokesperson? In that case, use keywords tied to holidays or app screenshots… Here is an example of an ad from the brand Congate for its newly launched toothbrush.

Infographics

Infographics are known for visualizing data in long or very long images, sometimes filling your entire screen, especially on platforms like Pinterest. You can post infographics on any media platform as long as you choose the right size. Designing infographics is also fairly simple: arrange the layout to fit the information about the products/services your company wants to offer.

Show Your Personality

Facebook is not only a place to do business but also a place to express the brand personality of an individual or a company to users through posts. Take, for example, an ad from a bar aimed at young people in Saigon. Fang Pub runs an extremely “cool” Facebook Page.

Publish Posts

Publish quality articles on your company’s blog. Facebook content marketing is considered just as important as media marketing, so create both types of ad content.

This means you have free content to post on media channels, and you will get more clicks on your ad content as well as more use of your products/services.

An effective way to run Facebook ads for a post is to provide information by alternately sharing your company’s blog content on social media.

Useful Tips for Your Audience

Regularly sharing helpful tips with Facebook users is another way to boost engagement and get closer to your target customers. You can use short paragraphs (with added icons or images) to give users information about your products/services, and handy tricks and useful advice are an advantage for your posts as well.

Contests and Giveaways

One way to prompt action from potential customers, or to increase user attention and engagement rates, is to hold a contest (minigame) your customers will care about.

This approach is considered indispensable for increasing reach, brand awareness, engagement, and total followers. As a result, more people will use the products/services you or your company offer.

Keep in mind that contests need to suit your target audience. If your customers love beauty, you can choose prizes such as skincare vouchers… to attract them. Of course, the most fitting prizes for giveaway minigames are items related to the products/services your company provides.

Sales (Discounts)

Another way to attract customers is to share big sales or discounts your company can run. Even better, you can create flash sales or discounts available only on Facebook to your followers.

Honestly, this is a fantastic way to reward people who have liked your Facebook Page. Or you can run a broad advertising campaign on Facebook so your customers can see and explore your products/services.

Choose the Right Time to Post

Make sure you share Facebook posts about your products/services at times when your audience is online and able to engage.

Test Your Posting Frequency

Every company has a different marketing communications strategy. Although there are best practices, whether they work depends on your field and industry. For this reason, you should test different posting frequencies to see which factors best support your company and your target customers.

In fact, many companies post every day, while some B2B businesses choose to post once a week. So try different frequencies to see when engagement is most effective, and build up your own Facebook content writing experience from there.

Conclusion

Writing effective Facebook posts is really not hard once you grasp the basic principles. Combine them skillfully in your posts, and your Facebook content can attract users’ interest.

The7 has shared how to write engaging Facebook content with you, but without time spent practicing and training, you won’t get great results. Start today and improve your Facebook Page content!

For all information about our full-service marketing offering, contact us today by Hotline: 082 246 7979 – 028 3899 7377 or visit https://the7digital.com/ for a consultation!