The Complete Guide to YouTube Shorts Marketing

YouTube Shorts officially launched worldwide this past July. Many businesses have surely recognized the potential of this advertising channel. Plenty of people believe YouTube Shorts will become a rival to Instagram Reels and TikTok. But at The7, we don’t see it that way. Let’s explore YouTube Shorts marketing together in this article.

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What Is YouTube Shorts? Why Market on YouTube Shorts?

If you’re already familiar with TikTok marketing or Instagram Reels, you can think of YouTube Shorts simply as their version on YouTube.

But to define YouTube Shorts more precisely, it goes like this:

“YouTube Shorts are short videos of up to 60 seconds published on the YouTube platform, and their value lies in entertaining and delivering content to your viewers.”

If you’ve actually tried this new YouTube feature and paid close attention, you’ll notice that the videos appearing in it sometimes don’t come from channels you’ve subscribed to. So we can picture the YouTube Shorts algorithm as trying to recommend videos based on users’ interests. Even more notably, in this section you may also scroll past paid video ads.

These are also the reasons why YouTube Shorts marketing holds such great potential.

Note: Right now, the hashtag #shorts is the main hashtag for finding this type of video. If you’re a content creator, make sure to use this hashtag on your videos.

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How Do You Create YouTube Shorts Videos?

First of all, once YouTube Shorts has rolled out, you’ll see a new feature in the video creation menu on your phone.

The app then takes you straight to your phone’s camera, where you can easily switch between the front and rear cameras.

When you tap the record button, the app records 15 seconds of video for you. You can also use the “Timer” feature to get a short countdown before recording starts, and adjust the “Speed” of the footage. Once you’re done, you can apply a filter to improve the color of your video.

Most important of all is the Music feature. It is the factor that decides whether your video will appeal to people. TikTokers and regular Instagram Reels users will surely be familiar with this.

Once you’ve finished everything you need, you can move on to the next step: adding text and adjusting the colors of your video.

Here you can also set your text to appear at different moments in the video. You can also revisit your Music and Filter choices if you’re not happy with them.

After all that, you’ve almost finished the video itself. The next steps are:

• Enter your Video Title and Video Description
• Choose whether the video is made for kids
• Choose whether you want the video to be public

That covers the basics of YouTube Shorts.

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Key Things to Keep in Mind When Creating YouTube Shorts Marketing Videos

YouTube Shorts Loop Automatically

Just like videos on TikTok and Instagram Reels, YouTube Shorts replay from the beginning when the video ends. Take advantage of this feature to help your brand make a better impression on customers.

It may seem pointless, but when used well, looping can leave a stronger impression on your audience. The more replays a video gets, the more it shows that your content is truly engaging.

Short Videos on YouTube Shorts Are… Really Short?

That means you need to make a strong impression from the very first seconds of your video. If you can capture customers’ attention right from the start: great! You’ve succeeded.

On traditional YouTube videos, you would typically use a 20-60 second intro at the beginning to attract views. But YouTube Shorts run 60 seconds at most. Like 99% of users on TikTok or Instagram Reels, people will skip a video if it doesn’t leave an impression right from the start. That’s why the first 1-2 seconds are the deciding factor in a video’s success.

Is the #shorts Hashtag Still Important for YouTube Shorts Marketing?

When YouTube Shorts first launched, many countries couldn’t use the feature.

People simply passed the word along that YouTube supported vertical phone videos through the #shorts hashtag. Adding #shorts to your video description made your videos easier for users around the world to find.

But now that the feature has officially launched, does the #shorts hashtag still matter?

However, on May 11, YouTube Creators recommended using the #shorts hashtag for YouTube Shorts videos.

So our answer is: yes, #shorts is still very important if you want to attract more views to your channel.

YouTube Shorts Is Separate from YouTube Stories

This causes a lot of confusion, so The7 wants to make it clear. If you’re new to YouTube, you may find these two features rather confusing. Both let you record video on your phone and add music and text as you like, and so on.

However, unlike Shorts, Stories are automatically deleted after 7 days. You can only view them again in your Library, and other users can no longer see those videos. And Stories are only available to YouTube accounts with more than 10K subscribers. Those are the differences between Stories and Shorts.

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Plenty of Reasons to Use YouTube Shorts for Marketing

Build Awareness of Your Brand

Of course! Every integrated marketing campaign aims to build brand awareness, and YouTube Shorts is no different.

YouTube Creators has shared a figure showing that 6.5 million people have watched YouTube Shorts daily since its global launch.

Shorts promises to bring you many more channel subscribers and will certainly increase your brand awareness on this platform.

Short-form video is king right now, and the space is getting incredibly busy. YouTube Shorts is a platform you should build up alongside TikTok and Instagram Reels, not a case of “out with the old, in with the new.”

You can use Shorts to showcase your most distinctive products. Then point viewers to valuable long-form video links where they can learn more about your products/services. Sometimes, if the video is impressive enough, they’ll remember your brand without even watching your longer videos.

Repurpose TikTok Videos and Other Short-Form Videos

As we said earlier, YouTube Shorts lets you diversify your media channels. We see that as an opportunity rather than a challenge, as many people have called it. Work smarter instead of putting in too much effort.

If you’ve been active on platforms like TikTok, you can reuse those videos on YouTube Shorts in much the same way. With just a few small edits, the video will be ready for YouTube Shorts.

However, remember to remove the platform watermarks from your videos. No platform wants to see users post a video carrying the watermark of a competing platform. So be sure to keep the original videos so you can reuse them easily.

Deliver More Value to Customers

If you still don’t know what content to post on YouTube Shorts, it’s very simple: just do what has already worked for you on TikTok. If you’ve never been active on TikTok and need marketing ideas, check out this article:

https://the7digital.com/xu-huong-digital-marketing/social-media/tiktok-marketing-cho-doanh-nghiep-12022/

The value you provide can be as simple as helpful tips, how to use your product, or even behind-the-scenes footage of your business. Think about what customers will pay attention to when watching a video. That is what will make your business’s campaign a success.

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CONCLUSION

The7 thanks you for taking the time to read this far. We hope this article gives you a clearer picture of YouTube Shorts, a platform with plenty of potential. However, if you don’t want to spend too much time researching and want results right away, we’re ready to help.

We at The7 are confident we can help you with marketing on YouTube.

With our highly experienced Digital Marketing team, we will support you with:

• Consulting and helping you create YouTube Shorts content that fits your business
• Content and technical support for advertising on YouTube
• Analyzing demographic and behavioral data to find your business’s potential customers on YouTube
• Identifying and applying appealing trends that suit your business
• Developing and running a well-structured YouTube advertising strategy with compelling content and surprising results

Contact us now for further consultation:
? Address: 3rd Floor – HUD Building, 159 Điện Biên Phủ, Ward 15, Bình Thạnh District, Ho Chi Minh City
? Phone: 0827386886 (working hours 8:00 – 17:30)
☎ Hotline: 0879.17.7979
✉ Email: contact@the7digital.com
Learn more at: https://the7digital.com/dich-vu-quang-cao-youtube-ads-viet-nam/

For any information about our services, your company/organization can connect with us today via Hotline: 0827386886 – 0827386886 or visit https://the7digital.com/ for a consultation!