Case Study: The7 x CENLAND Australian Real Estate Campaign

CENLAND is known as a leading real estate brokerage brand in Vietnam. With a global, international strategy, CENLAND has worked with many international partners, including reputable real estate companies and associations from a range of countries, Australia among them, to open up real estate investment opportunities for Vietnamese people living in Australia.

The The7 team of experts worked with CENLAND to roll out Online Marketing campaigns that promote high-potential real estate projects in Australia to Vietnamese audiences.

Objective

Run an advertising campaign to attract potential customers for million-dollar real estate projects in Australia, such as: the Australia 108 project, the Mac Midtown project, the Kokoda project, and The Park House project.

Target Audience

The campaign focused on two main audience groups in major cities across Vietnam:

1. Customers who intend to settle in Australia.
2. Customers who want to invest in Australian real estate

Execution

The7 worked closely with CENLAND’s teams across several departments to analyze and build a clear picture of the target customer through demographics, behavior, interests, and other relevant data. The goal was to optimize costs and increase the rate of converting prospects into customers, so the campaign could succeed and deliver results in a short time.

Marketing Activities Implemented

Seeing that Facebook is the broadest and most effective channel for reaching customers and collecting their information, The7 recommended focusing on Facebook advertising in a variety of formats and content types. At the same time, The7 worked closely with CENLAND’s sales team to optimize the audience and increase the closing rate for the sales team.

Alongside the goal of collecting potential customer information, The7 teamed up with CENLAND to build content to grow the Facebook Page in two directions:

• Publish posts that provide information and benefits around investing in and building a life in high-end apartment complexes. Share the everyday amenities the apartments offer residents of each project.
• Publish posts with lifestyle content and interesting stories about the area and the real estate market around each project. Share the attractions that draw people to the surroundings outside the project area.

Posts were published in a variety of formats, from single-image and multi-image posts to infographics and short videos.

Results

The campaign generated around 1,000 potential customers interested in buying million-dollar products, improved CPL by 300% through optimization, and saved 50% of costs in execution.

If you want to learn more about Full-Service Marketing solutions, contact The7 today for a more detailed consultation!

• Full-Service Online Marketing
• Digital Marketing Services
• Marketing Consulting Services
• Online Advertising Services