Case Studies
Solo but Not Lonely: Vietnam’s Rise of Solo Dining in F&B
The solo-dining trend — “hotpot for one,” “lonely noodles,” or “self-dates” — is becoming a popular movement among young Vietnamese people, opening up major opportunities for the F&B industry. More...
Case Study: The7 and Mr.Brown Milk Tea
King Car Group is a leading brand of high-quality beverages in Taiwan, exporting to more than 35 countries around the world, and it now owns the Mr.Brown Milk Tea brand...
Case Study: The7 x TCL Mini LED TV Launch
TCL SMART ELECTRONICS CO., LTD. is part of TCL Technology, a multinational electronics group headquartered in China. To prepare for the online launch event of its first TV line built...
