Case Studies
Solo but Not Lonely: Vietnam’s Rise of Solo Dining in F&B
The solo-dining trend — “hotpot for one,” “lonely noodles,” or “self-dates” — is becoming a popular movement among young Vietnamese people, opening up major opportunities for the F&B industry. More...
Turning Scandal Into Entertainment: When Tragedy Becomes a Social Media Pastime
Celebrities and their private lives have always drawn the attention of the press, costing no small amount of ink, and now they dominate people’s time on social media platforms too....
Excellence the McDonald’s Way: Get Great Deals When You Care for the Environment
McDonald’s, the giant of the fast-food industry, has pursued sustainable environmental values for years through impressive advertising campaigns. Still, nobody expected McDonald’s to pull off something this clever when it...
Vespa’s Marketing Strategy Shift: A New Icon for Dynamic Young People
Once a luxury symbol tied to the upper class, Vespa has undergone a spectacular “makeover” aimed at young, dynamic customers: Gen Z. A bold, creative marketing strategy is the key...
“The Meal”: McDonald’s Secret to Children’s Happiness
To mark Global Mental Health Awareness Month, McDonald’s launched a meaningful communications campaign inspired by stories about children’s mental health. The campaign quickly won support and spread widely around the...
Samsung “Have a Good AI Life”: AI, Your Companion at Home
Samsung has just made waves with its quirky “Have a Good AI Life” collection, which turns familiar household items such as rubber gloves, socks, drinking glasses, bath towels and packing...
SKIN1004: Professional Crisis Management That Won Back Consumer Trust
The accusation that SKIN1004 copied the design idea of a designer known as Đ.H seemed to have pushed the brand into a serious crisis. Yet within just 24 hours, SKIN1004...
The “Fat Cat” Trend: A Costly Lesson for McDonald’s Vietnam
Vietnamese social media has been abuzz in recent days over the tragic story of a Chinese young man nicknamed “Fat Cat” (Mèo Béo). Yet amid this wave of sympathy and...
Ice Bucket Challenge: The $220 Million Fundraiser That Drew In Bill Gates, Tim Cook, and More
Any list of the biggest media campaigns of the past decade has to include the “Ice Bucket Challenge,” a global phenomenon that exploded in 2014. The campaign drew in famous...
Case Study: The7 x CENLAND Australian Real Estate Campaign
CENLAND is known as a leading real estate brokerage brand in Vietnam. With a global, international strategy, CENLAND has worked with many international partners, including reputable real estate companies and...
The7 Case Study: Santen Pharmaceutical Co, Ltd
Santen Pharmaceutical Co, Ltd is a Japanese pharmaceutical company with more than 120 years of history and a presence in over 50 countries worldwide. The company launched a new product,...
