Marketing Trend

Over the past several years, we have watched the internet change how customers discover products. Shopee, Lazada, Tiki, and many other e-commerce platforms have shown us just how easy selling...

“Does a business really need its own website?” The answer is yes. You will absolutely need a website for your business, and a good one. A professionally designed website helps...

What makes a product detail page more compelling? Check out these e-commerce website design examples from major brands. They’re sure to give your business a few ideas! Imagine you’ve found...

The marketing funnel represents the process consumers go through, from first encountering a product to deciding to buy it. In this article, The7 walks you through the concept and shows...

Since ancient times, humans have had to adapt in order to survive. And social proof is evidence that people readily adapt to whatever happens around them. In this article, The7...

In the age of Digital Marketing, we have grown very familiar with principles like “the customer is king” and with studying “customer behavior.” Yet at the end of the day,...

In a market that’s now essentially blanketed by social media, creating content with the ability to spread can help a brand grow quickly and capture audience attention. But there’s no...

Which emotional marketing factors have the biggest impact on your potential customers’ buying decisions? When you understand the emotional drivers (motivations) that make people decide to buy, you will sell...

Most business owners have big goals: growing their company exponentially, leading the market in customer numbers, and reaching millions of dollars in revenue. But before your company can hit goals...

With the environment badly damaged and consumers more environmentally conscious than ever, Green Marketing is the right direction to take. It is not just a passing trend to please eco-minded...