Top 25 E-Commerce Website Design Examples From Major Brands

What makes a product detail page more compelling? Check out these e-commerce website design examples from major brands. They’re sure to give your business a few ideas!

Imagine you’ve found a product you love. But the product detail page is incredibly hard to follow. Or the information isn’t enough to answer your questions. Or you’re still nervous because you can’t try the product in person?

These are the problems customers face when shopping online. They also push retail businesses to focus even more on improving the customer experience on their websites.

When you design an e-commerce website, focusing on the product detail page is extremely important. In fact, 87% of customers rate product content as extremely important when making a purchase.

What’s more, 83% of customers need to see product images, while 82% need to read the product description before they buy.

So what makes a product detail page great? Should it have tons of images, complete information and a design that wows customers?

In reality: NO

The best product pages have a design that is familiar, creative and rich in information.

The examples below will show you what an e-commerce website design focused on product details looks like.

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Top 25 E-Commerce Website Designs Focused on the Product Detail Page

Bang & Olufsen

Key features:

• Horizontal layout: This is the most distinctive feature. The design is optimized to stay minimalist while still delivering complete product information.
• Supplementary product content: This layout adds a block of content around the product to provide extra information. It also creates internal links to other pages on the business’s site, which boosts SEO and drives action. You can also use articles, customer reviews or, where relevant, blog posts as supplementary content to share more about the product without overloading the product detail page with text.
• Using words that drive purchases: B&O uses the purchase-driving phrase “Limited Edition.” If you use this style of e-commerce website design, you can choose wording that triggers customers’ buying behavior to suit your product.

Buffy Sheets

Key features:

• Size and color options: This design displays every option in full, which keeps the product category page from feeling overloaded.
• Displaying reviews: Reviews are shown as images in the right corner of the product to take advantage of the Viral Effect. Customers tend to follow other customers rather than the seller. So you can make a product more appealing by showing who likes it or has reviewed it.
• A “free trial” option: This triggers the endowment effect, which explains that people feel more attached to things that “belong” to them. Offering a free trial gives customers a chance to touch, smell and see the product in real life. That makes them feel closer to the product.

Glossier

Key features:

• Elegant tone of voice: Glossier expresses its brand style through its product descriptions. The smoother and more polished the writing, the more people trust the product information.
• Simulating the in-store experience: Use your product descriptions to show ways to “try” the product. If you sell makeup in particular, consider adding tutorial videos.
• Badges that highlight products: For top-rated products, use a “Top rated” badge. This is partly another application of the Viral Effect.
• Extra product information sections: Sections such as “What makes it great” and “Good to know” break down the product’s features. An e-commerce website design like this helps customers trust that the information is genuine.

Manitobah

Key features:

• Building a story: With Manitobah products, the more customers can understand the story behind the product, the better. That story runs from its origins to the materials used in production.
• The company slogan: Stating your brand slogan on the product detail page reinforces your brand and shows how your product fits the customer. Example: “Local products, international standards.” “Technology that meets the standards of art.”).
• Product close-ups: This e-commerce website design offers high-quality images, especially close-ups of a material. Manitobah has created a complete and eye-catching picture of its products.

Nudie Jeans

Key features:

• Size guide: Guiding customers through choosing a size gives them more confidence when buying. It also helps them pick the right size for the product. This e-commerce website design is also a way to make the customer experience feel more tactile and personal.

Everlane

Key features:

• The anchoring effect: If your product is on sale, use price anchoring to make it more appealing. You can also make the regular price stand out by using different colors. The anchoring effect is about creating “contrast” to make the discounted price more attractive.
• Choose your price per product: This increases autonomy. It makes the product experience more accessible to shoppers. This style of e-commerce website design motivates each customer by giving them a sense of control.

7. Cult Beauty

Key features:

• Creating autonomy: Let customers add products to their wish list. Customers can also choose how many units they want to add to the cart before checkout. This streamlines the buyer’s journey and supports their sense of control.
• Tactile imagery : A tactile experience of the product drives purchasing behavior. It is the art of describing things so vividly that customers can almost feel the product in real life!

8. Cariuma

Key features

• Seamless design: How you present information is just as important as the product content itself. You can place your product specifications in a collapsible section so customers can find other information more easily. For customers scrolling to find the details they need, this won’t interrupt the user experience.
• Integrated product categories: If you’re an independent retailer like Cariuma, categorizing products in too much detail won’t help. Instead, design your e-commerce website by placing the categories on the product information page so shoppers can choose more easily.

9. Hermes

Key features

• Compelling product descriptions: Product descriptions are nothing without their content. Just look at Hermes. They tell the whole story around their products, from 1544 to today (with monsters, myths and kings), along with all the famous people who played a part in their conception. However, this amount of text only suits luxury brands. Adjust it to fit your own business situation.
• Brand story : For luxury brands, stories carry powerful influence because they help establish the brand. What’s more, design culture is tied to myths and legends (for example, Gucci bags named after famous people, or the Hermes Birkin bag). That’s because legend creates a distinctive atmosphere, something luxury brands can truly put to work in their product descriptions.
• Emphasizing high quality: Affluent customers buy expensive products for their quality. If you’re selling expensive, exclusive products to consumers, you should emphasize product quality strongly.
• Elegant wording: Another tip for luxury brands is to use CTAs such as “discover now” or “own it now” instead of “buy now” or “add to cart.” This makes affluent customers feel they have a higher status.

10. Nordgreen

Key features

• Listing the product’s features: If you’re offering an exclusive product, list the reasons it’s special on the product detail page. This can be anything that sets it apart from other products on the market. In this example, Nordgreen includes plenty of technical specifications to underline its unique technology and design.
• Product videos: 64-85% of consumers are more likely to buy a product after watching a product video. When a video is available, customers also spend more time on the page.

11. Lacoste

Key features:

• White space: An e-commerce website design with plenty of white space is a sign of luxury. Lacoste uses it very well to elevate its brand image. In addition, the product information page balances information and white space in the most aesthetically pleasing way.
• Minimalist design: You should also use a minimalist design to help optimize your website. Faster page load times make the site more comfortable for customers to use.

12. Urban Outfitters

Key features:

• High-quality product photos: The product photos from Urban Outfitters are the key to a great product page.
• Zoom function: They let customers zoom product images in and out, which gives them more confidence when buying. If you want to let shoppers zoom out on the product images on your product detail page, this feature is a great option.

13. Sephora

Key features

• Product recommendations: Sephora suggests matching products to go with the one being viewed. Product recommendations are usually shown at the bottom of the page. But because Sephora sells makeup, this placement lets shoppers see how products look when used together.
• Product information sub-sections: An e-commerce website design with product information sub-sections lets you track which areas of the page your customers click on. Collecting this kind of behavioral data tells you which areas of your product page should be optimized. It’s also a good way to break up information so customers can read it more easily.
• Like / wish list buttons: Increase autonomy with like buttons and wish lists. Like buttons or “save for later” options also give the business data on which products are being saved but not purchased.
• Live chat: Use live chat so your customers can ask specific questions. This personalizes the customer journey and simulates the in-store experience that most online stores lack.

14. Marucci

Key features:

• Customizable products: Marucci is a sports online store, where personalization suits the product well. But they aren’t the only ones who let customers customize products. Lacoste , Ray-Bans , Converse, and others do the same. This gets customers engaged and makes the product feel more personal. Helping customers customize a product also triggers the IKEA effect.
• An easy, engaging and seamless CX design: Keep in mind, though, that too many options can cause choice overload. Don’t overdo it.

15. Sun of a Beach

Key features

• Showing a lifestyle: The product photos reflect the customer’s lifestyle.
• Hover-to-reveal text on images: Placing the product description over the image lets you show information such as how to wear the product, the price, the product name or product options without taking up extra space on the page.
• Product categories by feature: You can also divide your product categories by feature. Splitting products into subcategories makes the customer’s journey less complicated and better organized.

16. Lush

Key features:

• Product ingredients: If you sell something where ingredients play an important role, show them clearly on the product detail page. Lush is proud to offer organic products, so it uses that to draw a line between “natural” and “synthetic” ingredients. This stimulates its target audience and speaks to them directly.
• Customer research: Do market research and listen to consumers. Work out who they are and what kind of information they want when they browse a product information page. Then you can tailor the page to that audience by providing articles, reviews and recommended products.

17. Beatific

Key features:

• Understanding your customers: Beauty and makeup brands each have different target audiences, and customers base their purchases on different things. For example, Beatific divides its product detail page into sections for tips, usage, precautions and scientifically proven reviews, instead of displaying ingredients the way Lush does.
• Using expert knowledge: Offering expert tips, scientific statistics, proven results and so on also helps attract customers.

18. Allbirds

Key features:

• Bullet points: To make your product information or features easier to understand, use bullet points. They also break up the text so customers can follow it more easily.
• Using pictorial icons: Icons show product features visually. If your brand focuses on product attributes, things like material, shape and size can be shown with icons.

19. Leesa

Key features:

• Emphasizing customer needs: What’s great about Leesa’s e-commerce website design is that it hammers on customer needs. That, in turn, highlights the product features that attract its customers. They address customers’ problems right in the product description.
• Frequently asked questions: Add an FAQ section below, for products that may need more information.
• CTA: A brightly colored “Add to Cart” button does a better job of catching customers’ attention.

20. Vanmoof

Key features:

• A well-optimized conversion funnel: Vanmoof designed its website with an excellent product page that combines everything from information to product customization, delivery and pricing. Its product page both guides customers and drives them to buy.
• Showcasing special features: If you’re selling a breakthrough product (like a Vanmoof bike), your product page should highlight that, by showing the product’s innovations or comparing it with other products.
• Progress bar design: A progress bar gives customers extra motivation to complete a purchase. You can also use a progress bar on the product detail page, but this element is usually shown on the checkout page, displaying all the remaining steps to complete the order.

21. Master & Dynamic

Key features:

• Breaking down the parts of a complex product: If you’re selling electronics, it’s important that customers can see all the details about how the product works.
• Using Scarcity: Pair words like “exclusive,” “premium” and “best in class” with your product features (for example, “Exceptional sound”). This makes the product stand out more in customers’ perception.

22. Pandora

Key features:

• Sending a gift message: This Pandora feature lets customers buying a gift truly play the role of the gift-giver. Customers can send a message by email to the person they’re giving the gift to. If a large part of your range is products bought as gifts, this e-commerce website design is a good fit for you.
• Using the Viral Effect:When the recipient receives such a special item, it makes them trust the brand more. And that can turn them into your customer on the next occasion.

23. Hardgraft

Key features

• Photo gallery: In general, people prefer images to text. Hardgraft gives customers a feel for the product without touching it. A photo gallery lets customers experience the product from every angle.

24. Bagigia

Key features (aside from the product being a luxury water heater (?!):

• Scrolling design: A scrolling e-commerce website design creates an engaging experience. But make sure customers don’t find it jarring to move from one section to the next. The best way to ensure this is for every element of the product detail page to deliver useful information without overwhelming the customer.
• Page load time: What’s more, if you want an interactive product detail page, you need to make sure it doesn’t hurt load times across different devices. Keep your images light and test thoroughly on mobile devices and others to see whether they work.
• Product experience: According to statistics, more than 50% of customers dislike shopping online because they can’t try a product before buying. If your product detail page gives customers a clear, visual sense of the product, that’s a plus.

25. Jack Wills

Key features:

• Understanding customer psychology: Customers all want to know what benefits they’ll get and the personal identity the product gives them. Jack Wills builds a story around its products and offers “style” advice so shoppers can see how the product will affect them in real life.
• A fluent tone of voice: This keeps your website flowing smoothly, especially on the product detail page, where a lot of information needs to be given to customers.

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CONCLUSION

Above are 25 examples The7 collected from well-known brands. Together, we’ve analyzed the strengths of these designs from a psychological and visual perspective. We hope this article helps you find an e-commerce website design that attracts customers.

An e-commerce website design focused on the product detail page helps businesses achieve a higher conversion rate. A properly designed e-commerce website is part of what helps a business retain customers. It also improves the user experience and gives the business a stronger voice.

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CONTACT

However, if you’re still undecided, or you want to build an e-commerce website that looks great and performs well but don’t know where to start, let us lend a hand. We’re The7, a professional web design agency.

We are a pioneer in designing websites that fit our customers’ needs:

• Website design styles that match user trends.
• Optimization across all devices, from desktop to tablet to mobile.
• Support with design consulting, planning and measuring website performance for customers.
• A web design team that understands customer needs and designs a website style that fits your industry or service.
• Support for the best domain names, plus warranty support when your website runs into technical problems.
• A range of website pricing options to suit the budget of every customer segment.

Contact us today for more consulting:

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