Building Trust Starts With the Team Page of Your Digital Marketing Company

In today’s digital marketing world, trust is a key ingredient in every online interaction. Just as you wouldn’t hand your car keys to a stranger, potential customers hesitate to entrust their brand to a company they don’t know well. That’s where an outstanding team page comes into play.

Research shows that 83% of consumers need to trust a company before they consider working with it. The same principle applies to digital marketing companies. A strong team page on your website isn’t just filler – it’s the foundation for building trust and helping potential customers feel at ease. After all, you aren’t only selling services (or products, if you have them); you’re selling the expertise of the people behind your digital marketing company.

Does a Generic “About” Page Work for a Digital Marketing Company?

Sure, a generic “About” page will give some basic information about your digital marketing company, but it can’t highlight the value you bring.

Wait a moment, what do we mean by a “generic About page”? Here’s an example:

As you can see, this “one-size-fits-all” approach clearly misses a golden opportunity to build trust and connect with potential customers.

For a digital marketing company, showing the people behind the services you offer is essential (we’ll focus on that shortly). In other words, a well-built team page lets you show the real people behind the names, highlight your team members’ expertise, and demonstrate a spirit of collaboration.

On the other hand, a traditional “About” or “Our Team” page is usually text-heavy and fails to capture attention. This approach gives potential customers little reason to choose your company over any other. A well-built team page, however, becomes a powerful marketing tool.

By combining multimedia elements such as videos of team members, highlighting a diverse set of skills, and showcasing achievements with customer testimonials, you can create an engaging experience that draws in customers who are looking for a digital marketing company that fits their needs.

So how exactly should we go about it?

What Makes a Great Digital Marketing Team Page?

The answer to that question is simple: a great team page for a digital marketing company needs to achieve two things: build trust and credibility with potential customers, and showcase the talent and expertise of your team. And a touch of humor doesn’t hurt, either:

One of the key elements of a well-built team page is that it goes beyond listing names and job titles. It’s also important to highlight each member’s experience and professional certifications through compelling bios.

More tips? Keep reading.

The Power of Human Connection: People Do Business with People

In general, team pages tend to list only names, job titles, and perhaps a short bio. A traditional approach like that can’t capture the soul of your team – the people behind the expertise.

A message from the CEO of a digital marketing company, fun facts, a favorite marketing quote, or authentic photos of the team will create a sense of warmth and authenticity. Take a look at the team page of one of that company’s members:

By showing your team members’ personalities and unique qualities, you’re tapping into the principle that “People Do Business with People.” Ultimately, when potential customers see your team as approachable individuals they can connect with, they tend to trust your company more and feel comfortable working with you.

For example, here is an image of another digital marketing company’s great team page:

We’ve also noticed that potential customers like to picture themselves working with your team. That’s why authentic photos of your members (professional photography is the best choice) create a sense of trust and connection that a simple list of job titles can’t achieve.

Social Proof and the Power of Recommendations

Another key element of a team page is testimonials. Although they’re a classic marketing tactic for many reasons, let’s tap into the power of human connection – the idea that people trust recommendations from other people, especially from those who seem similar to them.

What’s more, when potential customers see positive quotes from past clients about their experience working with specific team members, it further strengthens your company’s social proof.

Avoid Generic Stock Photos: Real Faces Build Trust

As you know, stock photos are a great marketing tool, but sometimes they can feel staged and inauthentic. They don’t reflect the real people who make up your team. They’re also used by plenty of other companies, so using real photos of your team will help you stand out. This lets potential customers connect faces with names and remember your digital marketing company for all the right reasons.

The best part? By using professional portraits or candid shots of your team, you show the genuine personality behind each expert. This authenticity, yes, will foster trust among potential customers.

If you need more information, you can read our blog on how to build an “About” page for a digital marketing company.

Common Team Page Mistakes to Avoid

We’ve mentioned that creating an outstanding team page is an investment in the success of your digital marketing company. It showcases your talent, builds trust with potential customers, and can even attract new recruits. However, as with any marketing tool, there are pitfalls to avoid.

In the next section, we’ll list some common team page mistakes and offer solutions to make sure your page shines.

“One-Size-Fits-All” Bios

Without a doubt, team bios that contain only job titles and responsibilities create distance between visitors and your company. By showing personality, interests, and even a bit of humor, you let potential customers see the people behind the expertise. And yes, this builds trust and rapport, making them more comfortable choosing your company.

Take another company, The Charles, as a prime example. Instead of just adding job titles and names, this company shares the founders’ story along with an authentic, natural photo of them.

Outdated Information

Outdated information is a major trap for team pages. Inaccurate details and stale information about team members’ roles, experience, or certifications signal a lack of professionalism.

It can also give an impression of neglect, leaving potential customers wondering whether your company itself is out of date. So by keeping the information on your team page fresh and accurate, you project a professional image and make sure clients understand the talented team they’ll be working with.

No Contact Information

A simple question: if a potential customer can’t even reach you to ask a basic question, how can they feel confident entrusting their marketing needs to your company?

As you can see, without contact information, your potential customers may walk away and explore other companies with more open lines of communication. And of course, this can lead to missed opportunities and lost business. It also means all of your lead generation efforts through your website aren’t working.

For these reasons, we recommend having a clear, easy-to-find contact form that lets visitors reach you within minutes.

For additional reference, you can check out our other blog on examples of team pages for our digital marketing company.