How to Get Trending on TikTok Fast: A Beginner’s Guide

Playing on the “love to watch, too lazy to read” mindset of most users today, especially young people, TikTok has hit the right nerve and captures a huge share of users’ time, while also opening up countless new marketing trends for content creators. So how do you get your TikTok videos trending? Is it hard to trend on TikTok? Let’s find the answers together.

What Does Trending on TikTok Mean?

Trending on TikTok means your videos get pushed to the app’s trending tab. These are clips that lots of people care about and like. When a TikTok video trends, it reaches more people, earns more engagement and racks up more views. Trending videos are usually those with great music, funny content, hot events of the day, new dance moves, new trends …

Factors That Determine Whether a Video Trends

Video length, how engaging the content is, the time you post on TikTok, on-trend music and more all play a part, and many other factors have an influence too. Beyond these, two main factors directly affect how TikTok recommends videos: account authenticity and user experience.

Account Authenticity

If your TikTok account has ever been judged untrustworthy or inauthentic, it is very hard to recover. So what makes an account trustworthy and authentic?

It is an account that is active on a regular basis, has delivered plenty of good experiences to viewers in the past, has complete profile information and has never been flagged by TikTok for violating community guidelines.

This is one of the conditions that gets your TikTok channel recommended and helps it trend.

Whether a TikTok video trends comes down to two main factors: authenticity and user experience

User Experience

User experience is a very important factor when you evaluate the quality of a channel, just as on other social networks. A social media page with a good user experience will always be prioritized and recommended to more viewers, and vice versa.

The percentage of viewers who rewatch a video and the percentage of viewers who watch it to the end are the two factors that get evaluated. If these percentages are high, it shows your video is engaging and viewers are satisfied with what you share. User experience then rises in direct proportion to those high percentages.

The more value a video brings to viewers, the more likely it is to be recommended and trend. That is why TikTok selling channels have also started sharing useful tricks or tips to connect with users more easily.

How Can You Get Your TikTok Videos to Trend?

Creative Content and a Distinct Niche for Your TikTok Channel

Choose a topic based on what makes you special or what you are best at, or simply pick something nobody else is doing, for example: dancing, cooking, drawing, storytelling, product reviews, acting, comedy, etc. Then build your own concept for colors, presentation style and so on, so the TikTok videos you post feel consistent.

• If you have a captivating voice, build videos around storytelling: stories from your everyday life, a project you have worked on, favorite quotes that resonate with you, or anything else.
• If you love cooking, build a channel that shares and teaches how to cook tasty dishes every day…
• If you have a sense of humor, come up with simple scripts that match the mindset of the people around you and make them fun.

How Often Should You Post TikTok Videos?

Ideally, you should post at least one video per day. Avoid posting too many videos at the same time, which hurts your channel and annoys viewers who keep running into your TikTok channel while scrolling.

Khaby Lame – a TikToker with millions of views. Within just a few months of appearing, he became one of the most famous figures on the Internet, with videos every bit as entertaining as his face

Pick Golden Hours to Post Your TikTok Videos

Take advantage of the 4 golden time slots below to attract engagement from viewers, which will also help push your TikTok videos to trend. The time slots are as follows:

• 6 AM – 9 AM: The morning slot, when people start their day, get ready and scroll through TikTok.
• 11:30 AM – 1:30 PM: The lunch break slot. This slot has a fairly large audience, since people watch TikTok to relax.
• 6 PM – 8 PM: The time when viewers may scroll TikTok while eating dinner.
• 10 PM – 12 AM: The slot for night owls. This is also a peak activity window for viewers.

Engage With Viewers as Much as Possible

TikTok prioritizes showing your videos when it sees that you interact with your viewers. You can engage right on your own videos with questions, replies to fans, likes on their replies and more…

Or you can leave smart, interesting comments on TikTok channels with large followings, on celebrities’ accounts and so on… This encourages readers to visit your channel, and they may leave a follow.

Music and Hashtags Matter, Too

Sometimes a single great song is enough to get your video trending, so choosing the sound is very important. In addition, when you upload a video, add hashtags related to your topic as well as hashtags that are currently trending… This helps your TikTok video get recommended as a trend.

How Do Brands Promote Their Image on TikTok?

Recognizing the “massive” potential of the promised land called TikTok, brands are willing to spend big on running ads or booking KOLs, on top of the tips above for getting your business’s TikTok channel trending… With this approach, your TikTok channel or your business’s products reach target customers faster and more easily.

TikTok advertising services and TikTok KOL booking are also something The7 has offered from very early on, so feel free to check out our services.

J&T: Partnering With an Agency to Build a Channel

The channel’s starting metrics:

• Only 2,000 followers
• Posted videos never exceeded 1,000 views per video
• Videos had no engagement and were not recommended to TikTok’s trending feed
• Gained 35,000 followers
• The first 2 million-view video appeared on the channel
• Notably, clips produced by the agency team consistently earned between 30,000 views and more than 1,000,000 views
• Many videos landed in TikTok’s trending tab with high engagement
• The brand also gathered plenty of organic feedback and positive reviews from customers.

After partnering with an agency, J&T gained 35,000 followers on its TikTok channel. Many million-view clips appeared and were recommended to the trending feed

Wakamono Face Masks: Booking the TikTok Channel of a Trusted Youth News Site

Wanting to get its product in front of a broad base of customers, the face mask brand Wakamono booked the TikTok channel of Kênh 14 to produce a product introduction video. Within 24 hours of posting, the video had earned 4 million views, 300,000 likes and 1,000 comments.

BVS Doctor Care: Running a “TikTok Challenge” Campaign Combined With PR

With its new Glamiss Cool product line, the brand BVS Doctor Care wanted to boost brand awareness and spread a young, dynamic image among its potential customers in the summer of 2021.

After clearly understanding the brand’s goal of targeting a female audience aged 18 to 30 with a young, dynamic personality, the agency proposed a “TikTok Challenge” for this communications campaign. The specific strategies deployed in the campaign were:

• Music strategy: Booking DJ Kaiz, the owner of a worldwide hot-trend TikTok audio, to produce a custom remix for the brand….
• Choreography strategy: Booking choreographer Vịt Đen from the HanoixGirls group (choreographer for singer Hoàng Thùy Linh) to create the Glamiss cool Kaiz Remix dance and invite viewers to cover it.
• Communications strategy: Running Social Seeding on popular Facebook Pages to attract followers and attention with trend-riding content, as well as push information about the challenge to target customers.
• PR strategy: Publishing PR articles about the contest on the Kenh14.vn website

The brand’s Glamiss cool dance on TikTok earned more than 4 million views and more than 300,000 engagements

Results:

• 289 videos used the music audio of BVS Doctor Care
• Total views for the whole campaign: 4,502,239 views
• 306,324 likes
• 108 cover clips helped the brand make an impressive appearance on TikTok with a catchy melody and an engaging dance.

Conclusion

As you can see, with just a few simple steps you can easily get your TikTok videos trending. What do you think of these methods? Share the other ways you use to get your TikTok videos recommended and trending with The7!

>>> See more:

• Top 9 reasons your TikTok ads get rejected and how to fix them
• 10 most effective ways to fix TikTok ads not spending budget
• A guide to the most effective way to run TikTok ads