Top 9 Reasons TikTok Ads Get Rejected and How to Fix Them

TikTok currently offers plenty of favorable policies, but not every TikTok ad gets approved right after you set up your campaign. That’s because TikTok needs to check whether your TikTok Ads meet its community standards before showing them to users. In this article, The7 takes a closer look at the most common reasons your TikTok ads get rejected.

9 Reasons Why TikTok Ads Don’t Get Approved

The Landing Page Doesn’t Meet All Standards

In marketing and communications campaigns, the landing page is considered a key component in terms of both content and design.

TikTok Ads will not approve your ad if either of the two elements of your landing page has any of the following errors:

• The landing page offers no value and fails to deliver basic functionality for users.
• The landing page fails to display, has expired, or is still under construction.
• The page layout doesn’t support a suitable mobile version.
• Many errors appear when users click the page link, for example the page closes automatically when users return to TikTok.
• Unknown apps or files are automatically downloaded to users’ mobile devices.
• The landing page requires users to enter information to access the page or to download third-party apps.

How to fix it:

• Before setting up your ad, carefully check the user experience and content quality of your landing page.
• If your landing page contains policy-violating content that causes your TikTok account to be suspended, you can submit an appeal to restore the account. Then, fix the landing page so it complies with the rules before creating a new ad campaign.

Business Information Is Missing From the Landing Page

TikTok will treat a landing page as untrustworthy to users if it doesn’t display basic business information, which contributes to your TikTok ads being rejected.

That’s why your landing page needs to include the following business information:

• Your business/company name and logo
• Contact methods such as phone number, email, and so on
• The business/company address as shown on the business registration license
• The business/company’s business license
• Service/product prices displayed in the local currency
• The necessary terms and conditions
• Product shipping policy
• Information security policy
• Refund and return policy for customers.

How to fix it: Add all the necessary brand information to your landing page to build credibility with TikTok and users.

Missing Valid Landing Page Information for E-commerce Ads

Many sellers and businesses use TikTok as an advertising tool to drive customers to their storefronts on e-commerce platforms. For that reason, incomplete information about these e-commerce platforms is also a common error that gets your TikTok ads rejected. Examples include a missing store/company name and address, missing contact information, or a missing business license on the e-commerce platform.

How to fix it: You need to fully update the landing page with your brand’s storefront information from the e-commerce platforms, as TikTok requires.

The Ad Lacks a Sensitive Information Security Policy

One of the key factors in judging whether a landing page is suitable is how well it protects customer information. If your landing page is judged to be vulnerable to data theft and unsafe, TikTok will certainly refuse to approve your ad.

Below are the sensitive types of information that need to be protected:

• Basic personal information
• Personal identifiers
• Insurance- or finance-related information
• Medical, health, and biometric information, and so on

How to fix it: You need to check, assess, and upgrade your landing page’s security right away, then resubmit your ad campaign to TikTok for review.

Lack of Consistency in the Ad

Every business and individual has a different style of ad design. TikTok Ads content usually includes images, text, video, captions, and a CTA. If these elements are inconsistent or disconnected from the information on the landing page, the quality of your ad suffers.

For example, the information or the name of the service/product in the ad doesn’t match the content on the landing page. This not only lowers the chance of TikTok approving your ad but also makes you look less professional in users’ eyes.

How to fix it: Re-check all the information in your ad and landing page. In particular, make sure the images and information are accurately aligned across both the landing page and the ad.

Ads With Prohibited Content

Just like Google and Facebook, TikTok has specific policies governing ad content. If you violate these policies, your TikTok ads will certainly be rejected. Your account may even be permanently suspended.

TikTok prohibits the following content in ads:

• Content that violates TikTok’s community policies
• Ads for unauthorized weapons, explosives, ammunition, and so on
• Content related to stimulants or banned substances such as drugs, tobacco, and other stimulants
• Content related to legal, political, or military topics
• Content that is racist, discriminatory, or divisive
• Content containing pornographic images or words
• Content that insults viewers or contains misleading language
• Violations of the intellectual property rights of other brands or of TikTok without permission
• Content containing psychologically shocking or sensationalist images, such as horror or sensitive imagery

How to fix it:

• Study TikTok’s advertising standards policy carefully. Then review your content, including wording, images, and so on. Remove or adjust any content right away if you find a violation.
• TikTok will issue a warning by flagging the violation the first time. But your account will be disabled if you deliberately violate the policy a second time.

Visuals That Don’t Meet Standards

For TikTok to approve your ad, you need to follow these visual quality standards when setting up your ad:

• Images in the ad video must be sharp, clear, and high resolution
• TikTok Ads videos must run between 5 and 60 seconds
• Don’t use unclear, low-quality, hard-to-recognize, or choppy audio
• Make sure the video uses the correct frame size and standard format: Square (1:1), Vertical (9:16), Horizontal (16:9)

How to fix it: Replace your ad video with one whose visuals meet TikTok’s standards.

Grammar Errors in the Ad Content

Grammar or spelling mistakes in your TikTok Ads video give viewers a poor experience. Even if there are only a few minor errors that don’t affect the main message of the ad, they can still hurt customers’ feelings and experience.

Grammar errors can even distort the meaning, so the message you want to convey isn’t fully expressed. In addition, some ads misuse incorrect characters, which undermines the value of the language.

How to fix it: When creating any content, especially ads, be careful to use language correctly for its purpose and keep spelling and grammar mistakes to a minimum.

Insufficient Account Balance to Run Ads

Once you’ve set up an ad campaign on TikTok, you usually need to add funds to your account first. You can only start running the campaign once your balance reaches a certain level, after which you submit it for review.

TikTok will not approve your ad if your account balance is too low, even if the ad complies with all of TikTok’s policies and standards.

How to fix it: Before creating a campaign, you must add funds to your account. However, TikTok will require different deposit amounts at different times.

In this article, The7 has rounded up the latest reasons for TikTok ads being rejected. We hope it helps you identify the cause and fix the problem with your ads.

If your ad is still not approved even after you’ve addressed all of the causes above, contact The7 right away – an ad-running service that combines creative thinking and strategy, backed by a team of experts with years of experience in TikTok marketing campaigns. We’re confident we can help you resolve your ad problems quickly and effectively.

>>>> See more:

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• 10 most effective ways to fix TikTok ads not spending budget
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