What Are TikTok Ads? A Complete Guide to TikTok Ads in 2024

TikTok recorded more than 800 million downloads in 2020, which shows just how powerful the app’s appeal is. Running TikTok ads to promote a brand is now a choice that more and more businesses are making. So what are TikTok ads? Is running TikTok ads difficult? Let The7 answer these questions for you in this article!

>>> See more: TikTok Advertising Services Trusted and Effective in 2024

What Are TikTok Ads?

TikTok Ads is a platform that helps businesses run advertising campaigns effectively, target the right audience, manage their activity, and report specific results through statistics. TikTok ads are still not as widely used as Facebook ads or Google ads. That makes TikTok a market full of potential for expanding your brand’s reach on online platforms.

Why Choose TikTok Ads

An Extremely Large User Base

TikTok has become one of the most widely used social media platforms to date, alongside Facebook and Instagram. More than one million people around the world download and open TikTok every day. That makes it a huge advertising opportunity: if your marketing campaign runs here, you can reach a large audience and find potential customers.

Easy to Attract Customers

Unlike websites or blogs that focus on text content, TikTok is built around a newer format: short videos. Creating ads with vivid images, effects, and sound not only saves you time but also stimulates viewers to head to the purchase page faster.

Low Competition

Although TikTok is a popular social media platform, advertising on TikTok is still in its early stages, and many brands have not yet explored or used it. That gives businesses a chance to reach a large number of users without worrying about too many competitors.

Easy to Go Trending

One reason TikTok is so popular is its trending feature, which helps more people discover your videos and effectively boosts engagement and follower counts. Businesses and individuals can take advantage of this and find ways to make their ad videos trend regularly, without having to spend money on buying followers or engagement.

Why choose TikTok Ads

What Types of TikTok Ads Are Available Today?

There are 4 of the most popular TikTok ad formats, all of which deliver strong communication results and are worth considering:

• Brand takeover: A video ad that appears first, as soon as a user opens the TikTok app.
• In-feed video ads: A TikTok ad format placed at the end of each video, with fairly low pricing, which suits advertisers without a large budget.
• Hashtag Challenge: A video ad in the form of a challenge accompanied by a hashtag. For each theme, users create their own creative video, which helps products/services become widely known.
• Native Video Ads: When you watch any video on TikTok and tap the Call to Action button, you are immediately directed to the product page.

The 4 most popular TikTok ad formats.

Overview of TikTok User Trends

TikTok is now a social network that shares short videos on a wide variety of topics with users for entertainment. Thanks to its smart algorithm, TikTok keeps delivering video content to users who tend to look for similar content.

Overview of TikTok user trends.

TikTok users are increasingly persuaded quickly by spoken words, images, and real footage of a product/service rather than by plain pictures and text. As a result, purchase decisions happen faster.

Even when users are not looking for a product or service, videos with DIY tutorials (cooking, making decorations, etc.) or slices of everyday life (a day-at-work review, going out, sharing feelings and stories, etc.) can make viewers feel that a product/service would help their future a great deal.

According to specific statistics from TikTok Vietnam, people aged 18-24 use TikTok the most. With their modern, open-minded lifestyle, young people come to TikTok with 2 main purposes:

• Keeping up with new trends
• Watching just for entertainment

Tips for Running Effective TikTok Ads

Choose the Right Objective

To run effective TikTok ads, the first thing you need to do is define the right objective for your campaign.

• Traffic: This objective measures how well your ad attracts users to click and watch the video. What matters most here is the quality of the visuals and the video content.
• App Install: This ad objective aims to get the highest possible number of app installs.
• Conversion: Drives purchase actions from your target audience of potential customers.

Choose the right objective

Choose an Effective Channel Name

Pick a name that is memorable but neither too long nor too short. A name that is too long feels drawn out, while one that is too short fails to convey your full meaning to users.

Set Up Your Ads

When setting up TikTok ads, you need to pay attention to 2 things:

• URL: The link to the product page that users land on when they click your ad.
• Conversion Name: You need to install a pixel code on the app, then redirect to the URL of the product page you are advertising.

Setting up ads on TikTok

Set Specific Goals

When planning a TikTok ads campaign, you need to set specific goals so it is easier to give the campaign direction and set up each element of your advertising activity.

Choose Where Your Ads Will Appear

Your ad content should of course appear on the TikTok platform, and you can also share it on other social media platforms so that more users get to know it.

Choose ad placements

Calculate Your Budget and Set an Appropriate Cost

The daily budget for running ads on TikTok is currently at least 640,000 VND/day, with separate settings and video delivery density based on the budget you pay. Calculate a suitable spend to make sure your TikTok ads campaign performs well.

Configure Ad Display Settings

To configure how your ads are displayed, pay attention to the following technical specifications to ensure good video display quality:

• Aspect ratio: 9:16 (or 16:9) and 1:1
• Resolution: Greater than or equal to 720 x 1280, 640 x 640, or 1280 x 720 pixels.
• File format: .mp4/ .mpeg/ .3gp/ .avi/ .mov
• Ad video length: 5 to 60 seconds
• File size: 500MB

Configuring the display mode for ads.

How to Create a Pixel on TikTok

To create a pixel, go to Library. Then select Manage under Website Pixel and follow the instructions.

How to create a pixel on TikTok.

Targeting

Depending on the field your business operates in, you will choose different target audiences for your ad campaign. The more specialized the product, the more detailed the target audience information needs to be.

Focus on your target audience

Bidding and Optimization

Here are the recommended settings to help you optimize your TikTok ads:

• Optimization Goal: Choose conversion to get the highest conversion rate.
• Smart Optimization: If you are just starting out, don’t skip this setting.
• Bid: Consider the bid you can afford to spend per conversion.
• Delivery Type: Choose “Accelerated” if you want your videos delivered quickly. Choose “Standard” if you want a normal delivery pace.

Bidding and optimization.

How to Create a TikTok Ads Account

To register a TikTok Ads account, follow these steps:

• Step 1: Go to the TikTok Ads registration link here.
• Step 2: Fill in all the required information. Then enter the verification code sent to your phone/email. Next, tick the 2 boxes as shown in the image. Finally, click Sign up to complete the process.

Things to Remember When Running TikTok Ads

Identify Your Industry and Advertised Product

Identifying your industry and advertised product means clearly understanding the behavior of your target consumers and whether they are in the habit of using TikTok. TikTok users are mostly young people aged roughly 18 to 36. That is why products such as cosmetics, fashion, and home decor, with a youthful, dynamic style, are a good fit for advertising on TikTok. Conversely, products such as real estate are not suitable for TikTok ads because the target customers are not on this app.

Identify the industry and product to advertise

Study the Advertising Policy

Like Facebook ads and Google ads, TikTok ads have their own advertising policy to protect the rights of both sellers and buyers. You need to study TikTok’s advertising policy carefully so that your ad videos get approved.

Invest in a Professional Landing Page

A landing page is like the “face” of your brand in a TikTok ad campaign. So fill in your business’s full information, such as email, phone number, and address, to build credibility and get your ads approved faster. In addition, an appealing product page will lift your conversion rate when customers click through.

Content and Visuals That Attract Viewers

Ad content should be short, concise, and above all hit the insight of your target customers. For young audiences, your content also needs to catch the latest trends. In addition, visuals must be sharp and the audio clear. Do this, and your ad campaign has a very high chance of success.

Sharp, clear visuals

Answers to Common Questions About TikTok Ads

What Is the TikTok Ads Policy?

Landing page requirements:

• The landing page must be working normally and fully functional.
• It must not display products that are prohibited under TikTok’s regulations.
• E-commerce ads require valid information to be displayed on the landing page.
• Lead generation ads must include a landing page privacy policy and must not request sensitive personal information.

Consistency requirements:

• Ad information must be consistent with the product advertised on the landing page.
• Captions must match the ad images and videos.
• “Display Name” & “App Name” must be consistent with the product on the landing page.
• Language and ad objective requirements: The language of the ad and landing page must match the language settings and be acceptable for the targeted region.

Ad quality and editorial requirements:

• Captions and ad copy must be spelled correctly.
• Images must be sharp.
• Videos must be high quality, with a minimum length of 5 seconds and a maximum of 60 seconds.
• Videos must meet standard sizes: Vertical (9:16), Square (1:1), Horizontal (16:9).
• Audio in ads must be clear and easy to hear.

Content prohibited in TikTok ads:

• Violations of community standards.
• Illegal activities and services.
• Drugs and tobacco.
• Weapons and explosives.
• Political, military, discriminatory, or sexual content.
• Content that infringes intellectual property.
• Clickbait content.
• Inconsistent information.

Content restricted in TikTok ads:

• Alcoholic beverages.
• Gambling.
• Religious and cultural topics.
• Protection of minors.
• Body image.
• Food, weight-loss and weight-gain products.

What is the TikTok Ads policy?

The7 – A Professional TikTok Ads Service Provider

The7 provides full-package Digital Marketing services designed to strengthen brand awareness and boost business performance. As a trusted partner behind the success of more than 1,500 online projects for nearly 1,000 clients in Vietnam and abroad across many different industries, we live by the motto “Our clients’ success is our success” and always listen to client feedback so we can adjust our execution strategies in time.

The7’s TikTok ads service promises to deliver better-than-expected performance metrics and conversion rates, thanks to a strong team of specialists with years of experience. We commit to achieving 100% of your KPIs with the most optimized budget possible. The7 is proud to accompany your business on the road to building a strong brand.

The7 – A professional TikTok ads service provider

We hope this article has answered your question about what TikTok ads are and shared practical tips for running TikTok ads effectively. If you need a TikTok ads service, The7 is the perfect choice for your advertising campaign. Contact The7 through our website: https://the7digital.com/ or call our hotline at 082 246 7979 for the best consultation and support.

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