Achieve the Fastest Growth With Video Marketing on Social Media

Video has become the most popular way to consume content on social media. If you’re looking to grow your business through social media marketing in Vietnam, one of the most important tasks to focus on is creating content for video marketing.

Video marketing is defined as using video to advertise and promote a product or service to your potential audience. It is typically used on digital and social media platforms to take advantage of engagement from the target market.

According to Cisco, in 2022 video accounted for more than 82% of consumer online traffic. On Facebook, video posts typically earn the highest organic engagement, according to an infographic article from HubSpot. Audiences spend a large share of their time watching online video, from TikTok to videos on Facebook and Instagram. In fact, users spend at least 19 hours a week watching video content.

Companies, businesses and organizations of every kind can no longer treat video marketing as an optional extra in their social media marketing campaigns. Today, video marketing is an essential ingredient if you want to succeed in social media marketing.

How Video Marketing Works on Social Media

Video marketing is an important skill to learn if you want to reach your marketing goals, whether that means promoting a product or service or building awareness of your personal or business brand. The truth is that video marketing remains an indispensable part of every social media marketing platform. Many entrepreneurs see it as an opportunity to draw a potential audience’s interest to their brand, product or service.

The power of video marketing lies in its convenience. People watch video on smart devices, from mobile phones to computers, and even on modern TVs. These days, people spend more time on social media than ever before. Video marketing works by encouraging and driving sharing across social media platforms. Think of viral videos. Learning how to optimize your video content can also help maximize its impact on your audience and your marketing needs.

UGC

User-generated content (UGC) is any content (video, images or text) created by your audience. Hence the term “user-generated.” It is an effective way to engage with customers and improve your marketing strategy because it is created by the audience, for other users on the internet. Users can create UGC in a personal or creative way, which can make engagement even stronger. Many brands are adopting UGC because it costs less than traditional advertising. Unlike ads, UGC focuses more on the customer than on the product.

An example of UGC is when an influencer creates a short TikTok video while using a brand’s product as part of their digital content. Think of a makeup tutorial that uses a well-known makeup brand. Brands can create and use UGC to connect with their target market through:

• Running giveaways and contests
• Partnering with influencers
• Posing fun questions to encourage participation
• Using hashtags to build popularity and engagement
• Running advertising campaigns
• Resharing content from other social media platforms

Algorithms

Most social media platforms use algorithms to show relevant content and arrange it on users’ timelines. Understanding how to take advantage of a social media platform’s algorithm is one of the main goals of social media marketing.

Algorithms make it easy to show video marketing content to specific users or groups of people who follow similar content in your field. That’s why brands need to make their content appealing to the algorithm, so other users are more likely to discover it. This includes using the right:

• Hashtags
• Video titles
• Descriptions
• Audio clips
• Video length

Video content is designed to be shared by users. Video remains a key tool for capturing attention and engagement in digital content creation. When you log in to any social media platform, you can see video posts surfacing within the first few scrolls. Video performs well with algorithms because it holds users’ attention longer. In fact, social media platforms like Instagram and Facebook are focusing on video features such as Reels. They also offer a ‘Stories’ feature, where each story lasts 15 seconds and stays on a user’s account for only 24 hours, to serve people who are interested in short-form video. TikTok uses the ‘For You Page’ (FYP) feature, which lets users discover a wide range of content tailored to their interests/niche. The TikTok algorithm depends on the accounts you follow and the time you spend watching videos on the FYP before scrolling on to another video.

https://www.tiktok.com/@starbucks/video/7107649001364786475?embed_source=121355059%2C121351166%2C121331973%2C120811592%2C120810756%3Bnull%3Bembed_pause_share&refer=embed&referer_url=www.oom.com.sg%2Fachieve-fastest-growth-through-social-media-video-marketing%2F&referer_video_id=7107649001364786475

Video Features on Social Media

Different social media platforms offer different features for sharing video content. Keeping track of what users typically upload, where and when can be difficult. Still, it’s important to pay attention to the quality, topic and relevance of the video content you create. In many cases, brands hire a content marketing agency or a social media marketing agency in Vietnam to help them build a successful strategy.

Here are the video marketing features you need to know for each social media platform:

Facebook

Facebook’s goal is simple: connect people through their personal networks, with the freedom to share a wide range of content that keeps everyone updated on daily life. For marketers, Facebook offers plenty of opportunities to engage more deeply with your target market, since you can use a business page to take advantage of different content types, from videos and images to written posts.

Digital content creators can make the most of this platform by publishing a variety of content, which helps ensure it reaches the right target audience and earns more engagement on every post.

• Landscape or portrait video on the timeline
• Live streaming through Facebook Live
• Facebook Reels for short, lighthearted videos similar to those on TikTok
• Facebook Stories for content that disappears after 24 hours

Instagram

Unlike Facebook, where you can share different types of content, Instagram focuses more on sharing video and images through the feed. Users can also follow influencers and brands in addition to their loved ones, where they can watch and browse highlight clips, which are videos created by users.

Instagram generates strong engagement through Stories, Reels and IGTV shared by brands and influencers (in addition to other users). It is also a platform where brands and businesses can partner with influencers to boost engagement.

• Live streaming through Instagram Live
• Instagram TV or IGTV for longer-form video than the Instagram feed allows
• Instagram Reels for short videos
• Instagram Stories for content that disappears after 24 hours.

Twitter

Twitter is a unique platform that lets users join real-time conversations with other people, not necessarily those they follow. It offers the ability to quickly view and join comments and posts, which makes it an ideal place to follow influencers. Twitter is about self-expression through short, easy-to-digest message posts, along with staying current on news and trends.

Brands can use Twitter to post ads or to create short, bite-sized pieces of information that educate the target market about their products or services.

• Landscape or portrait video on the timeline
• Live Stream

TikTok

TikTok can be considered the newest and most controversial of the bunch. TikTok specializes in short, quirky and fun video content for a wide range of audiences, from Gen Z to Millennials. TikTok uses a Feed algorithm to deliver an endless stream of video content to groups of users based on the video marketing they like to watch.

Many brands use TikTok to create user-generated content and reach more Gen Z and Millennial audiences with short, fun or informative video content. Influencers also often use TikTok to attract more followers and audience, which marketers can take advantage of through collaborations or sponsorships.

• Portrait video on the timeline
• TikTok Stories for content that disappears after 24 hours

Why Do Successful Video Marketing Posts Work?

While corporations and brands may choose to hire a content marketing agency to help them plan and run successful video marketing campaigns, it’s still important to understand the basic elements of creating video marketing content. The key ingredients of successful video marketing content are:

High-Quality, Relevant Video Marketing

A high-quality, relevant marketing video creates a strong connection between your product or brand and the viewer. When video marketing content is relevant to the audience, they are likely to come back for more similar content. It can also persuade them to make a purchase or browse your website. Relevance is one of the key factors in engaging an audience.

A Strong Call to Action

It’s no secret that much of the high-quality content produced by a brand or a well-known copywriting company in Vietnam includes a strong call-to-action statement. High-quality marketing videos also use calls to action to deliver their message. A call to action (CTA) guides your audience or viewers and boosts conversion rate. It helps you deliver your message in a way that influences their behavior. That’s why a call to action is essential to successful video marketing content.

See more: Choosing the Right Social Media Marketing Platform for Your Business

Attractive, Engaging Visuals

Visuals play an important role in making content more memorable and helping viewers retain information better. Images can aid learning while also capturing the audience’s attention. According to scientific studies, 90% of the information transmitted to our brains is visual. So creating suitable visuals with high resolution and better graphics can help convey your message and make it stick with viewers for longer.

Use Popular, Relevant Hashtags

If you’re learning about copywriting in Vietnam for search engine optimization (SEO), you’ll notice that keywords play an important role in telling readers what your content is about. This makes your content relevant to a specific search query. In video marketing (and other social media or blog posts), using hashtags is one way to make your content discoverable. Adding relevant, popular hashtags to your description or title helps your video marketing show up as related content. So learning how to use hashtags is another important tool for the success of your video marketing.

Show the Value of Buying Your Product

Every piece of digital content has a purpose behind it. If you’re creating a marketing video, you need to present the value of what you’re offering. Your video should highlight the value proposition of your product or service. Consider Nike’s ad, an excellent example of how to show the value of its product:

Benefits of Video Marketing on Social Media: How It Works for Your Social Marketing Needs

Video marketing can help you reach your social media marketing goals, especially with the support of a social media marketing agency. Here’s how video marketing can deliver benefits:

Track Engagement

Whether you post video content organically or through paid ads, it lets you track the shares, likes and comments on your post. Tracking the average time your video has been watched is a metric for evaluating the video’s performance and for determining whether your target audience is the right fit. Almost every social media platform has built-in analytics tools that let you see how your posted content is currently performing. Pay attention to clicks on your video ads or on the links displayed. This will determine whether your call to action is motivating viewers.

Boost Appeal to Gen Z and Millennial Audiences

Gen Z audiences grew up with YouTube, TikTok and other streaming platforms as their main source of entertainment, so they have a stronger online connection than other generations. This explains why Instagram and TikTok are thriving with millions of users, especially TikTok, where Gen Z users dominate. In fact, many successful content marketing techniques in Vietnam are aimed at capturing the attention of Gen Z audiences.

Millennials, on the other hand, are also among the leading users of social media platforms. Millennials are people born between 1981 and 1996. Marketers often target this group because they represent a diverse segment aged 26 to 41 (according to Beresford Research). This is a generation that is always shopping, consuming and sharing the products they love. Based on a January 2020 statistic from Influencer MarketingHub, Millennials’ purchasing power is estimated at around 2.5 trillion dollars. That makes them an ideal target audience.

Reusable Across Multiple Platforms

Although creating video marketing content can take more time than using a copywriting service in Vietnam, once you’ve finished it, you can share it across many different platforms. Video marketing content is reusable, which means your return on investment (ROI) can be higher. We can see how influencers and brands use the same video content from one platform to another with the same goal. Think of reusing your Instagram Reels for TikTok, or your Facebook video marketing on Twitter or Instagram. You can explore different types of video content to fit your marketing goals here.

For organic content marketing, you can post an original and reshare it on other platforms instead of uploading new video marketing content. Uploading new video content for every platform can reduce the performance of each video, on top of requiring a different video marketing source. However, a company or social media marketing agency will upload separately only when running ads on different social media platforms.

Increase Conversions

Among the goals of video marketing, one of the main reasons is to create educational and informative content for your community of followers. Producing informative and educational videos helps them understand your product better. According to a 2019 report from Wyzowl, 87% of consumers want to see videos from brands, while 79% of consumers say a video has convinced them to make a purchase. Take a look at this video ad from Samsung Mobile for the Galaxy Z Fold 3.

Ride Trending Topics to Go Viral

Video is a powerful tool for compelling communication. One way to increase reach and engagement is to take advantage of relevant, trending content, since this gives your content a chance to become popular. Video is one of the most accessible media, and it can use the right content to connect with your audience. Whether you’re using TikTok or tapping into popular social media hashtags, this becomes part of the formula for success that sparks conversation and makes content easier to share.

Conclusion

You may need social media management in Vietnam, or you may turn to a digital agency for support. Either way, video content has proven to be an effective way to reach your marketing goals quickly, with a higher ROI.

By partnering with an experienced social media marketing agency, you can strengthen your video marketing strategy across your social media platforms more effectively!