7 Latest Google Ads Trends to Watch in 2024

2022 was a year of significant shifts for the marketing industry. Every aspect of consumer behavior changed because of the pandemic. As a result, marketers and advertisers adapted by using Google advertising (SEM) and improving their marketing strategies in Vietnam based on consumers’ needs and preferences.

To drive much-needed traffic to your website, attract potential customers, and convert them, you need to follow the latest and most effective Google advertising (SEM) solutions available today. Understand the current state of Google Ads so you can build the most effective paid advertising strategy for your business.

Below is a list of the SEM trends you should pay attention to in 2024.

>>>>> See more of The7’s services: Full-Service Google Advertising

Voice Search Is Growing

Years ago, voice search became a trend thanks to Siri and Google Assistant. You can use voice commands to search for something on the internet simply by talking to your phone. While this trend has seemed to fade from the spotlight lately, voice search is becoming a notable emerging trend to consider for SEM services in Vietnam.

Voice search affects both SEO and SEM services. More and more people use voice search to find answers to frequently asked questions. In that case, try using more long-tail keywords in your website content.

According to Google, about 70% of requests to Google Assistant use natural language. That means voice-based web search queries are very likely to contain questions in the form of long-tail keywords.

For example, most voice-based web search queries consist of questions such as:

• • What is the weather like in Vietnam today?
  • Where is the nearest grocery store?
  • How much does the latest iPhone cost?
  • How do I bring down a fever?

In short, voice search usually revolves around frequently asked questions that use long-tail keywords. That is why you should incorporate long keywords into your paid ads. Doing so will give you a higher ad rank and help you connect with people who use voice search on Google.

Higher Expectations for Artificial Intelligence (AI)

When you use AI for SEM in Vietnam, you can optimize your ads to improve your conversion rate. Google Ads offers an ad type called Responsive Search Ads (RSA).

Responsive Search Ads provide automation features that let you optimize your calls to action (CTAs), headlines, and meta descriptions. Thanks to AI-powered ads, you can create better ads to target web users at exactly the right moment.

Artificial intelligence can now also reason about and understand users’ search intent, producing far more relevant and accurate search results on the SERP. The challenge for marketers today is to create content that matches users’ search intent to secure higher SERP rankings.

Mobile Still Reigns Supreme

A few years have passed since Google announced its mobile-first indexing update. Google mainly uses the mobile version of a website for indexing and ranking because most users access Google Search on mobile devices.

There is no denying that mobile phones dominate desktop computers when it comes to worldwide market share. Therefore, you must optimize your ads for mobile to reach as many users as possible.
To optimize your ads for mobile, here are a few things you need to do:

• • Use strong CTAs
  • Write compelling headlines
  • Create mobile landing pages for your ads
  • Use mobile ad extensions

Video Ads Are Essential

Since YouTube became part of the Google Display Network, marketers have used video ads as an effective way to attract potential customers. Creating a video campaign on Google Ads lets you show your ads within videos. Video campaigns are also measurable, meaning you can check the number of views and the cost of each of your ads.

Video campaigns offer plenty of benefits, such as:

• Boosting sales
• Driving more traffic to your website
• Raising brand awareness
• Reaching the right audience

Consumers are likely to prefer video over other types of content, so it may be wise to launch a video campaign as soon as possible. You can reach your target audience on YouTube by creating quality video ads. You can follow video production trends to create more relevant content. Set a budget limit to avoid overspending, and decide who will see your videos based on users’ interests, age, location, and more.

Visual Search

Unlike text search, visual search lets users upload an image as the query when using a search engine. For example, instead of typing ‘antique pendulum clock’, you can upload a picture of the pendulum clock you are looking for to Google Lens. Google then helps return the results that best match the image you uploaded. Google Lens combines computer vision, artificial intelligence (AI), and augmented reality (AR) to make visual search both feasible and accurate.

In 2021, Instagram introduced an image search feature that improves visual discovery when shopping in the app. It is similar to Pinterest Lens, a Pinterest feature for searching for anything on the platform using an uploaded image. Alongside voice search, image search is one of the SEM trends of 2024 that you need to watch.

Here are some tips on how to optimize your images for visual search:

• Provide plenty of images
• Use high-resolution images
• Optimize image titles and descriptions
• Use alt text
• Use image captions
• Optimize image file types and sizes

Automation Options

Many aspects of Google Ads will be heavily affected by automation in 2024. First, automated keyword and ad group bidding will remove the need to set bids manually. Beyond automated bidding, automation also schedules tasks and presets basic rules for each SEM task and process.

Marketers can also benefit from automating website monitoring. These automation tools track broken links, page load times, and website uptime. In addition, automation speeds up backlink monitoring as well.

Although SEM automation still requires human involvement, it significantly reduces manual tasks and improves efficiency. The challenge for marketers is how to get the most out of these tools and put them to use.

Competition in Shopping Ads

While non-keyword-based SEM strategies on Google are on the rise, competition for shopping ads, especially on Google, will become even fiercer in the years ahead.

Shopping ads help retailers strengthen their shopping campaigns to showcase their products and increase traffic to their website or e-commerce platform account. Unlike text ads, shopping ads display a product’s image, name, price, and store name. Hopefully, shopping ads will play an even bigger role in upcoming search engine marketing trends.

The benefits of shopping ads include:

• Improved qualified leads
• Less complexity in managing retail-focused campaigns
• Increased visibility
• More comprehensive competitive data reporting

Related Trends

Google is the largest search engine in the world, and Google Ads is one of the best online advertising management platforms. Even so, it still pays for marketers to pay attention to other platforms such as social media.

Digital marketers who want to scale their PPC efforts should consider paid social media for advertising. Social media platforms such as Facebook, Instagram, and TikTok attract the largest demographics. What’s more, these demographics are divided into niches and sub-niches. That makes it easier for marketers to launch a targeted ad campaign.

Here are some tips on how to get the most out of your paid ads on social media:

• Set goals
• Define your audience
• Prioritize a few platforms
• Have a cohesive, concise message
• Choose the right ad format

Conclusion

Google Ads services in Vietnam are a great way to attract potential customers and convert them quickly. Consider outsourcing your SEM services to a Google Ads agency in Vietnam if you need help.

Contact our digital marketing company at the hotline 0827386886 to outsource your marketing and search engine optimization services.

>>> See more:

• Google Merchant Centre: What Is It? The Latest on GMC in 2024
• SEO vs. Google Adwords Advertising: Which Campaign Should You Choose?
• What Is Adwords?