What Are TikTok Hashtags? How to Use Them to Get Hundreds of Millions of Views

TikTok hashtags have become an essential part of the experience for users of this hugely popular social media platform. Using hashtags smartly and effectively can boost your views and speed up the process of getting your videos noticed. Let’s take a closer look at what TikTok hashtags are and how to choose hashtags on TikTok to get the most out of your channel!

1. What Are TikTok Hashtags?

TikTok hashtags are words or phrases written together right after a pound sign (#), just like on other social media platforms. They play an important role in organizing and categorizing video content, helping users easily find the topics they care about.

2. Benefits of TikTok Hashtags

What are the benefits of hashtags on TikTok? Why can understanding hashtags on TikTok help you optimize your content strategy? Here are the main advantages of using TikTok hashtags effectively, as compiled by The7 for content creators:

• Better odds of trending: Using hashtags smartly gives your videos a chance to appear on the “For You” page and rank at the top of search results, so they can quickly become popular.
• Reach potential viewers: Hashtags categorize content, making it easy for your videos to reach people interested in similar topics and expanding your audience.
• Drive engagement and grow your followers: Skillfully using trending hashtags can capture attention and increase views, likes and followers. Creating challenges or encouraging viewers to use your hashtag can generate a chain of clips with positive engagement.
• Strengthen brand awareness: A distinctive hashtag leaves a mark for your brand, making it easy for viewers to recognize and remember you. This is especially important for businesses that want to enhance their image and promote their products or services.

3. How to Use TikTok Hashtags to Trend Fast

To get the most out of hashtags and boost your videos’ chances of trending on TikTok, follow the hashtag guidelines below for quick results:

3.1 Hashtags Related to Your Video Content

Start your TikTok hashtag research by looking at the hashtags that well-known TikTokers with large followings are using. It will help you understand current trends and the keywords people care about. Choose hashtags that accurately reflect what your video is about to improve your chances of reaching the right audience and getting your video recommended in related searches.

3.2 Diversify Your Hashtags

Since TikTok video descriptions are limited to 100 characters, apply the following tips to optimize your hashtags, improve your reach and capture viewers’ attention:

• Choose the right hashtags: Combine popular hashtags with specialized ones related to your content.
• Optimize the quantity and quality of your hashtags: Pick short hashtags that clearly convey the main idea of your video.
• Stay on top of trends: Using hot hashtags or those with high view counts helps more people notice your videos and increases your chances of showing up in more search results.
• Optimize your video description: Your description should include the basic information and carefully selected hashtags.
• Test and adjust: Don’t hesitate to experiment with different types of hashtags and track changes in views and engagement. Use TikTok’s built-in analytics tools to evaluate how each type of hashtag performs.

3.3 Trending Hashtags

Using TikTok hashtags that are drawing lots of views and are popular in 2024 helps your videos stand out and keep up with trends. These hashtags are usually tied to hot topics that capture the attention of most users. However, because trends on TikTok change quickly, you need to keep up with new trends regularly to make sure your hashtag choices stay current and relevant.

3.4 Hashtags That Reflect Your Brand Style

Take the initiative to create and use unique TikTok hashtags that reflect your personality and identity, so you become better known on the platform. One effective approach is to create engaging challenges or mini-games where participants must use a hashtag you created. That way, you not only build personal brand awareness but also create a community of users who actively use and spread your hashtag for you.

3.5 Balance Low-Competition and Popular Hashtags

Using popular TikTok hashtags increases your reach, but it also means facing heavy competition. That’s why combining both prominent and less popular hashtags is a smart strategy. Low-competition hashtags can help your video stand out in a specific niche, reducing competition and capturing viewers’ attention. As these low-competition hashtags become better known, your video also has a chance to be recommended on TikTok’s trending pages, which expands your potential reach, helps build your personal brand and ensures the content you create is widely embraced.

3.6 Personalize Your Hashtags

Creating personalized hashtags is an effective way to make your brand stand out on TikTok and boost engagement with your followers. Choose phrases that reflect your channel’s character and create a sense of closeness with viewers. Popular personalized hashtags like #ForYourPage, #foryou, #fyp,… help your videos get recognized and capture attention.

To evaluate how well a personalized hashtag works, you can use TikTok’s search feature to analyze how heavily it is used and how competitive it is. By entering a hashtag in the search bar and checking how many videos use it, you’ll get a clear picture of its popularity and competition, and you can adjust your hashtag strategy accordingly.

3.7 Add Hashtags to Your Video Description

Even if you use popular, trending TikTok hashtags in both your video description and your comments, using them in the description usually works better. So make it a priority to put hashtags in your video description to maximize your chances of reaching viewers.

 

4. Billion-View TikTok Hashtags Roundup

Below is a list of the most-viewed TikTok hashtags (updated February 28, 2024) worth keeping in mind. Use it to pick the hashtags that fit your content and make your videos perform better:

• Top 10 Billion-View Hashtags on TikTok

#xuhuong (trending; over 250 billion views)

#tiktok (over 170 billion views)

#foryou (over 150 billion views)

#love (over 130 billion views)

#viral (over 120 billion views)

#like (over 110 billion views)

#memes (over 100 billion views)

#dance (over 90 billion views)

#comedy (over 80 billion views)

#music (over 70 billion views)

• Hashtags by Topic

Music:

#nhac (music; over 50 billion views)

#nhaccover (music covers; over 40 billion views)

#nhactiktok (TikTok music; over 30 billion views)

#trendingmusic (over 20 billion views)

Humor:

#haihuoc (funny; over 60 billion views)

#banhcuoi (over 50 billion views)

#memeviet (Vietnamese memes; over 40 billion views)

#videogame (over 30 billion views)

Beauty:

#makeup (over 40 billion views)

#lamdep (beauty; over 30 billion views)

#chamsocda (skincare; over 20 billion views)

#fashion (over 10 billion views)

Food:

#anvat (snacks; over 30 billion views)

#nauankhongkho (easy cooking; over 20 billion views)

#monngon (delicious food; over 10 billion views)

#review (over 5 billion views)

You can also use hashtag research tools such as:

• Hashtagify.me
• TikTok Hashtags Generator
• RiteTag

5. TikTok Hashtag FAQs

Question 1: How Many Hashtags Can You Use on One Video?

The maximum number of hashtags on a TikTok video is 33. However, you should use a number of hashtags that fits your video’s content to attract viewers. Using too many irrelevant hashtags can come across as off-putting and hurt your video’s performance.

Question 2: Can You Add Hashtags to TikTok Comments?

Adding hashtags to TikTok comments can be a supplementary strategy to boost engagement for your video, but it isn’t as effective as placing hashtags directly in your video description. So you may want to combine both methods: put your main hashtags in the video description and use hashtags in comments to drive engagement. Just remember that choosing and using hashtags smartly and with a clear goal will determine how well they work.

Question 3: Do Other Social Media Platforms Besides TikTok Have Hashtags?

Most popular social media platforms today use hashtags. Hashtags are a useful tool that helps users easily search for and discover content related to the topics they care about. Each platform has its own way of using hashtags, so you should learn how hashtags work on each one to get the best results.

By now you should know what TikTok hashtags are and how to use them effectively so your videos and channel can quickly capture the attention of a wide range of users. We hope the knowledge and tips shared in this article help you optimize your content strategy on this platform.

>>>> See more:

• Tips on how to trend on TikTok for beginners
• A guide to optimizing TikTok effectively
• “GOLDEN HOURS” TO POST ON TIKTOK AND HIT MILLIONS OF VIEWS
• A guide to running effective TikTok ads
• What is TikTok? The most detailed guide to using TikTok in 2024