Nguyễn Đình Bảo – Digital Marketing Expert in Vietnam

Personal Information

• Full name: Nguyễn Đình Bảo
• Date of birth: 24/07/1992
• Hometown: Bình Định
• Current address: 3rd Floor, HUD Building, 159 Điện Biên Phủ, Ward 15, Bình Thạnh District, Ho Chi Minh City, Vietnam.
• Email: contact@the7digital.com

Identity

Nguyễn Đình Bảo is the architect of the 7B model — a non-linear Marketing system that helps businesses run the entire customer journey like interlocking gears, instead of a rigid, dried-up funnel.
He is not just a communications expert, but someone who sees the connection between people, data, and emotion — the three elements that create a brand’s true power in the digital era.

Belief

He believes every business can grow powerfully if it correctly understands how non-linear markets operate. Instead of “pouring money” into advertising, he chooses to pour intelligence into the system, where every message, every impression, and every user behavior is arranged like a gear in the 7B model: from Broadcast (reaching far) to Believer (planting belief).

Style

Nguyễn Đình Bảo works like a Marketing architect – someone who designs the machine rather than simply operating it. He doesn’t chase advertising trends; instead, he focuses on designing a seamless experience: wherever a customer touches the brand, they feel the same energy, the same logic. He has a habit of “dissecting the data,” breaking down every small detail in the customer journey to find leak points and turn them into what he calls growth levers. His thinking is as rigorous as a systems engineer’s and as creative as a storyteller’s — creating an operating style rarely seen in modern Marketing.

Context

Living and working in Ho Chi Minh City – the dynamic hub of Vietnam’s economy, he has been through thousands of real-world projects with large corporations and small-to-medium businesses. From this, he identified the core problem: most brands are using “disconnected tools” to solve a “systemic” problem. It’s precisely this mismatch that drains their budgets while leaving them short of sustainable growth – the very problem 7B was created to fix.

Purpose

He is focused on helping businesses optimize their entire marketing system rather than just optimizing individual campaigns.
By applying the 7B model, he and the The7.vn team help brands:

• Reduce advertising costs by 20–40%,

• Increase conversion rates 2–3x,

• And more importantly: build a flywheel of trust between brand and customer.

The 7B Strategy

The 7B Strategy is an operating framework he created, made up of 7 gears moving in parallel:

• Broadcast – Carrying the brand far and wide;

• Buzz – Stirring up emotion;

• Browse – Keeping interested people engaged;

• Buy – Optimizing the purchase action;

• Believer – Turning customers into believers;

• Backing – Turning belief into advocacy;

• Bridge – Connecting everything in an endless cycle.

Each gear represents a stage, but can operate independently and support one another — helping businesses break free from the limits of the traditional “linear funnel.”

Vision

Nguyễn Đình Bảo wants to spread the philosophy “Don’t control the journey, control the machine” – the core idea behind 7B. He believes the future of Marketing lies not in running more advertising, but in the ability to design a self-amplifying ecosystem: where content, technology, and people all revolve around the brand’s true value.

Marketing Services at The7

• Digital Marketing Services
• Marketing Consulting Services
• Online Advertising Services