What Is Facebook Ads Manager? How to Create an FB Ads Manager Account

If you haven’t worked with Facebook’s advertising tools before, you’re likely to feel confused about how to use them. Before diving into these tools, you should first understand what Facebook Ads Manager is. How do you create an account in FB Ads Manager? Let’s find out with The7 how to use these tools to make your ad campaigns more effective in the article below!

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What Is Facebook Ads Manager?

Facebook Ads Manager (the FB Ads Manager) is a “one-stop shop” platform covering all the operations you need to run ads on Facebook, Instagram, and Messenger. Its interface lets you create ads and manage campaign start times, targeted locations, targeted age groups, and the performance of each ad campaign.

Ads Manager comes fully equipped with the features and tools to help you create and run Facebook ads as effectively as possible. Because of this, the Facebook Ads Manager interface can look fairly complex to first-time users, since there are so many features built in.

However, you don’t need to worry too much, as Ads Manager is designed for every type of user, regardless of business size or brand scale. You can also rest assured, since Facebook Ads has been around and reaching large customer bases for many years, delivering strong results for businesses and individuals running ads.

Below are some of the basic features of FB Ads Manager:

• Create new ad campaigns on Facebook, Instagram, and Messenger.
• Edit campaigns and track their performance statistics.
• Reach a wide range of audiences by age, location, interests, behavior, and more.
• Get complete, real-time reporting on your ad data.

You can save a lot of time by setting up ads on Instagram, Facebook, and Messenger all at once. The setup features and tools all work well together to support running ads.

How to Create a Facebook Ads Manager Account: A Complete Guide

Create a Business Page

To get started with Ads Manager, you’ll need a personal or business Facebook Page. A business Facebook Page helps you reach users through social marketing strategies for your brand. Besides giving you access to business tools such as Facebook Analytics and advertising tools, it also lets you publish ad posts at specific scheduled times.

Once you’ve finished setting up your business profile, Facebook makes it easy for you to create ad posts. You don’t need to create a separate Facebook Ads Manager Account, since it’s automatically set up for you when you create a business Facebook Page.

To switch from a personal account to a business fan page, simply click the avatar in the top-right corner and select Switch.

Confirm Your Details

The next step is to confirm the details needed to run ads.

In the Ads Manager settings, you’ll find an ad account setup section — here, you’ll need to confirm a few options for your account.

Facebook automatically assigns a random numeric ID to each Facebook account and automatically sets the currency and time zone based on your detected location, using signals such as your Wi-Fi IP, GPS, and so on.

Once you have an account ID, you can change the time zone and currency. For example, if you change your business Page’s location or list a specific address, Facebook will automatically switch the currency to match that location.

Note: Once you change the currency and time zone, your account switches to a new account ID, and the old account is closed. You can still use the old account to build page engagement, but any ad campaigns running under it will stop.

However, if the default currency and time zone information is already correct, you don’t need to create a new account or change anything else.

Finally, you’ll need to select your business’s advertising purpose. Facebook will ask questions to verify legitimacy, such as your business address, business name, and tax code, since some countries have restrictions on certain types of ads.

Once you’ve completed your business information, click “Save Changes” to confirm.

Create Your First Ad in Ads Manager

To create your first ad, go to https://adsmanager.facebook.com/, and a window will open showing the Ads Manager interface.

In the top-right corner of Ads Manager you’ll see a green “+Create campaign” button. After clicking it, you’ll be guided through detailed advertising objectives such as budget, location, age, and ads content to help you build out your ad campaign.

Select “Switch to Guided Creation” in the top-right corner. This walks you through the process step by step, so you won’t feel lost when creating your first ad.

Choose Your Ad Campaign Objective

Before you spend your ad budget, you should first understand the objectives available in Facebook Ads Manager. Here’s a summary of the 11 campaign objectives:

• Brand Awareness: This objective helps capture the attention of Facebook users and build brand awareness through content, videos, and more.
• Reach: Uses distance and location to help your campaign reach as many people as possible.
• Traffic: Measured by clicks to your website, Facebook shop, or app.
• Engagement: This objective reaches more people through views, comments, shares, and likes on your brand’s Page.
• App Installs: Drives users to a page or store where they can download your business’s app.
• Video Views: Video content such as stories, behind-the-scenes footage, and product ads sparks curiosity and helps people learn more about your business.
• Lead Generation: Targets an audience group based on interests, age, purchasing behavior, clicks on similar products, and more.
• Messages: Connects your business with potential customers, making it easy to send promotional information to loyal customers.
• Conversations: Encourages users to take actions that create value for your website and app, as well as share buying and selling information.
• Catalog Sales: Products are organized and displayed by category to support search and sales.
• Store Traffic: Promotes your brand to nearby customer groups.

Brand Awareness, Reach, and Traffic are among the most commonly used objective groups on Facebook. If you want more people to know about your brand and website, you should choose Traffic as your main ad objective.

Or, if you want your product or service to reach nearby customers with a broad audience scope in mind, you should choose Brand Awareness.

Useful Features of Facebook Ads Manager

Audience Insights

Audience Insights is a tool that helps you learn more about the customer audience you want to reach, through location, interests, behavior, age, and more.

For example: If you want to learn about the group of customers who liked your Fanpage, you can select Facebook Page under “People Connected to” in the left panel. The Audience Insights tool will show you full details about the people who liked your Page, including their location, their interests, and more.

If you want to reach this group of customers, click the green “Create Ad” button to start your ad campaign.

Power Editor

The Power Editor tool gives you greater control over ad delivery when you’re creating large numbers of campaigns. You can easily access and edit your ad campaigns through the Facebook Ads menu, under “Create & Manage”.

Pixels

The Facebook Pixel is a piece of tracking code that lets you capture the actions users take on your website or Fanpage, helping your ad campaigns perform better. By adding the pixel code to your website’s header, you can track conversions on your site, optimize your ad spend, and remarket to people who have visited your website or taken action on it.

To create a Pixel that tracks conversions, go to Pixels in the Facebook Ads menu, under Assets.

A Few Things to Note When Using Facebook Ads Manager

Facebook Ads Manager is a powerful tool that helps businesses create and manage ad campaigns on Facebook. However, to use Facebook Ads Manager effectively, keep the following points in mind:

• Define your campaign objective: Before you start running ads, you need to clearly define what your campaign objective is. Do you want to boost brand awareness, drive conversions, or generate leads? Your campaign objective will help you choose the right ad format and targeting.
• Set a reasonable budget: Your ad budget is a key factor in determining how effective your campaign will be. You need to set a budget that matches your campaign objective and your financial capacity.
• Research your target audience: Your target audience is the group of people you want your ad to reach. You need to research your target audience thoroughly to choose the right targeting criteria.
• Create compelling ad content: Ad content is a key factor in grabbing users’ attention. Your ad content needs to be engaging, clear, and concise.
• Track campaign performance: Once your campaign is running, you need to track its performance so you can evaluate and adjust it as needed.
• Choose the right ad format: Facebook offers many different ad formats, each with its own strengths and weaknesses. You need to choose the ad format that fits your campaign objective.
• Use the available tools: Facebook provides many tools to help you create and manage ad campaigns more effectively. You should use these tools to optimize your campaigns.
• Keep learning and stay up to date: Facebook Ads is a tool that never stops evolving. You need to keep learning and stay up to date to use Facebook Ads effectively.

Facebook Ads Manager is a great tool for supporting ad campaigns for both individuals and businesses. To run Facebook Ads well, you need a solid understanding of the tools and objectives involved so you can more easily optimize your campaign costs. The7 has more great articles about Facebook Ads — check out some others like:

• Running Ads: What Is Facebook Ads? A 2024 Guide to Facebook Advertising
• Requirements for running Facebook ads successfully and effectively
• Facebook Remarketing : A Detailed Guide to Facebook Remarketing