Facebook Video Ad Size: The Most Accurate Guide for 2024

Running video ads is becoming the go-to choice for many businesses. In this context, the Facebook video ad size plays a key role in determining how well your post performs. So what is the standard size? Which common aspect ratios do you need to know? The7 answers all of these questions in this article.

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What Is an Aspect Ratio?

Aspect ratio is the ratio between width and height. It is expressed as two positive numbers written next to each other and separated by a colon. Aspect ratios are widely used in fields related to imagery, such as media, photography, advertising, and design. On Facebook, the most commonly used video aspect ratio today is 16:9 (equivalent to 1.78:1).

An Introduction to Facebook Video Sizes

Facebook video size plays a key role in determining how effective your advertising campaign is. With video ads so popular today, every channel that hosts video has its own aspect ratio requirements. Choosing the right aspect ratio helps your video display smoothly across a wide range of media platforms.

Facebook is a social network that attracts a large number of users with many different types of video ads. Adjusting to the standard video size for Facebook ads optimizes how your ad appears in the newsfeed, with all the important information intact, so your business’s message reaches viewers in full.

>>> See more: What is holistic marketing? Benefits and how to implement Holistic Marketing

Facebook Video Ad Sizes Available Today

Facebook Video Ad Size in the Feed

The Facebook feed is where new photos, videos, and status updates appear continuously. You can use the video format in the Facebook feed to present your products, services, or brand in the most striking way possible. The specific Facebook video ad size for the feed format is as follows:

• From 9:16 to 16:9, with 16:9 for landscape, 1:1 for square, 4:5 or 2:3 for vertical, and 9:16 for portrait.
• Facebook cover video size must be at least 600 x 315 (landscape, 1.9:1) or 600 x 600 pixels (square).
• Facebook Ads video size: the minimum size is 1080 x 1080 pixels, but it’s best to use the highest resolution that meets the aspect ratio requirements, since there is no maximum resolution.

The recommended video formats are .MP4, .MOV, .GIF, and so on, with a maximum file size of 4GB. Text in the video is limited to about 25 characters, the link description to 30 characters, and the body text to 125 characters. If you use the wrong size, your visuals will look blurry or pixelated and the information will be incomplete.

>>> See more: Facebook ad image size: the complete guide

Facebook Video Aspect Ratio on Facebook Marketplace

Facebook Marketplace is considered an online shopping hub, with a full range of products and a fast, convenient way to buy. It is regarded as an effective tool for online selling, helping many individuals and businesses reach potential customers easily and increase revenue.

The standard video size for Facebook Marketplace ads is specified as follows:

• Aspect ratio ranges from 9:16 to 16:9.
• Maximum video file size is 4GB
• Video formats are .MP4 and .MOV
• Facebook Marketplace video ads can run for a maximum of 240 minutes.
• Keep text in the thumbnail display under 20% so the image doesn’t get pixelated.
• Ad headlines are limited to 25 characters, link descriptions to 30 characters, and body text to 125 characters.

Note: Videos on Facebook Marketplace don’t support captions, and using audio is not recommended. Vertical videos with a ratio taller than 2:3 will be cropped to 2:3.

Facebook In-stream Video Ads

A Facebook in-stream video ad appears for only 5 to 15 seconds and has a standard ad size. These quick, snappy videos reportedly get watched to the end by about 70% of users, which makes them an excellent fit for brands that want to widen their reach among users.

A few in-stream video ad standards to keep in mind:

• Technical requirements for the video ad:

• • Choose the highest resolution possible
  • Duration: 5 – 15 seconds
  • The most common ratio is 16:9 (from 9:16 to 16:9)
  • Video size must not exceed 4GB
  • Best formats are .MP4 or .MOV
  • Videos with audio are strongly recommended
  • The video thumbnail should not contain more than 20% text

• Requirements for the ad text:

• • Body text must not exceed 125 characters
  • Headline under 25 characters
  • Link description under 30 characters

Video Size for Facebook Stories

Facebook Stories, which stay visible for only 24 hours, are hugely popular with younger audiences for sharing fun moments from daily life. That popularity has translated into strong revenue results for ad campaigns on the Facebook Stories platform. To get the most out of your Facebook Stories ads, keep the following in mind:

• The recommended aspect ratio ranges from 1.91 to 9:16.
• Recommended video formats are .MP4 and .MOV
• Maximum video file size is 4GB
• Maximum video length is 2 minutes
• Text in the video thumbnail should take up less than 20%

Aspect Ratio for Video Collection Ads

Facebook Collection Ads offer a great feature for placing visual, dynamic ads. When users tap the full-screen version, the interface immediately switches to Facebook Canvas, a streamlined interactive experience on the phone screen. Here are some standard video sizes for Facebook collection ads:

• Aspect ratio: from 9:16 to 16:9.
• Maximum video file size: 4GB.
• Image resolution: minimum 1200 x 628 pixels
• Maximum video length: 120 minutes.
• Video character limits: headline 25 characters, link description 30 characters, and body text 125 characters.
• Text in the video thumbnail: under 20%.

Video on Facebook Messenger

Video on Facebook Messenger is an ad format delivered through the Messenger app. When users tap the ad, the screen automatically switches to the message interface you’ve set up on your Facebook Page. It is an extremely effective way to reach your target customers, and you can apply it to every ad campaign. Here is the best video size for Facebook Messenger ads that video creators need to know:

• Facebook Messenger video size ranges from 6:16 to 16:9
• Video file formats are .MP4 and .MOV
• Maximum video length is 240 minutes
• Character limits for displayed content: headline 25 characters, link description 30 characters, and body text 125 characters.
• Text in the video thumbnail takes up less than 20% of the screen

Video Audience Network Native, Banner and Interstitial Ads

Video Audience Network Native, Banner and Interstitial Ads help businesses improve ad performance across all audiences. The standard specifications for Facebook video ad size on Audience Network Native, Banner and Interstitial Ads are:

• Recommended aspect ratio is 9:16 to 16:9
• Video format is .MOV or .MP4
• Minimum length is 10 seconds and maximum is 121 seconds
• Video character limits: headline 25 characters, link description 30 characters, and body text 125 characters.
• Text in the video thumbnail: under 20%.

Facebook Feed Ads

This is a new type of ad recently developed by Facebook. It uses short images and videos with engaging audio and vivid storytelling to capture viewers’ attention. Note that with video ads in the Feed, you can’t choose the product catalog as your ad objective.

To get the standard size for Facebook Feed Ads, you need to meet these requirements:

• For image ads in the Feed:

• • Optimal size: 1200 x 628 pixels
  • Landscape ratio 16:9, portrait 9:16, (1.91:1)
  • Optimal formats: JPG and PNG
  • Width and height no smaller than 600 pixels
  • Text should take up less than 20% of the frame

• Ad text requirements:

• • Body text under 125 characters
  • Headline no more than 25 characters
  • Link description no more than 30 characters

• For video ads in the Feed:

• • Choose the video with the highest resolution
  • Two size options: 600 x 600 (1:1) or 600 x 315 (1.9:1)
  • Video must not exceed 4GB, with a maximum length of 240 minutes
  • Many video format options: .MP4, .MOV, .GIF, and so on
  • Aspect ratio: landscape 16:9, portrait 9:16, square 1:1, vertical 2:3 or 4:5

• Ad text requirements:

• • Body text under 125 characters
  • Headline no more than 25 characters
  • Link description no more than 30 characters

Notes on Video Size When Uploading From Editing Software to Facebook

According to the Meta Business Help Center, for videos you upload to Facebook from any editing software, keep the following specifications in mind:

• Format: H.264 video, AAC audio, in MOV or MP4.
• Facebook video aspect ratio: under 4000px wide, divisible by 16px.
• Frame rate: max 30fps.
• Audio: stereo, 44.1 kHz.
• Avoid edit lists or special boxes.

Overall, Facebook ads are one of the most effective communication tools a business can choose today. To produce a quality video, you need to invest not only in polished content and visuals, but also in the right Facebook video size, which makes it easier to reach customers with a sharper, clearer display.