Samsung “Have a Good AI Life”: AI, Your Companion at Home

Samsung has just made waves with its quirky “Have a Good AI Life” collection, which turns familiar household items such as rubber gloves, socks, drinking glasses, bath towels and packing tape into creative new designs. The launch drew a huge crowd of fans, and the entire lineup sold out in less than 2 hours.

The “Have a Good AI Life” Campaign: Smart Living at Your Fingertips

Samsung Korea has just launched its creative “Have a Good AI Life” campaign, aimed at young, newlywed couples – people who are always looking for modern technology solutions to lighten the burden of household chores.

Understanding how these couples shop for home appliances, Samsung cleverly weaves the benefits of its AI devices into the everyday items they already know. The campaign goes beyond simple product promotion: it inspires a more comfortable, more beautiful life with the help of smart technology.

With its warm and refined approach, “Have a Good AI Life” promises to change how consumers see AI, turning it from a distant concept into a trusted companion in modern life.

Samsung and Cheil Worldwide teamed up with the lifestyle brand Nice Weather to create a unique limited-edition collection inspired by the everyday essentials of Korean daily life. What makes the collection special is its refined design, which hides functions that correspond to Samsung’s advanced AI products and neatly conveys the convenience and intelligence that the technology brings.

• Rubber gloves – Bespoke AI Dishwasher: “Free your partner’s hands from piles of dirty dishes. The AI Wash feature of the Bespoke AI Dishwasher automatically adjusts to clean every kind of stain, giving you back free time for happy moments.”
• Socks – Bespoke Jet Bot Combo™ AI: “Take care of your feet, and let the Bespoke Jet Bot Combo™ AI take care of your home. With AI Floor Detect technology, this smart robot vacuum and mop automatically recognizes and cleans every type of floor, so you have more time to rest.”
• Drinking glass – Neo QLED 8K TV: “Health and entertainment both matter. Let the AI upscaling of the Neo QLED 8K elevate your viewing experience with sharp, lifelike images while you enjoy 8 glasses of water a day for a healthy body.”
• Bath towel – Bespoke AI Laundry Combo™: “Enjoy a hotel-like feeling every day with the Bespoke AI Laundry Combo™. AI Opti Wash & Dry™ technology automatically optimizes the washing and drying cycle, turning ordinary bath towels into towels that are soft and fresh-smelling like new.”
• Turner – Bespoke Infinite Line Refrigerator: “Cooking delicious food has never been this easy. Just scan the barcode of a product, and the Bespoke Infinite Line refrigerator will suggest a suitable recipe, turning you into a professional chef in the blink of an eye.”
• Packing tape: “Bind everything in life together, from the smallest things to the biggest plans. Let AI Life be with you, creating a more comfortable and enjoyable life every day.”

Samsung’s limited-edition “Have a Good AI Life” collection “sold out” in less than two hours after going on sale on the official website, proof of the campaign’s powerful appeal.

To meet consumer demand, Samsung quickly produced more and extended the event to four weeks. At the same time, the brand smartly tapped into user-generated content (UGC) to spread positive messages about the products. Specifically, anyone who checked in, filmed an unboxing video or used the products and posted about it on social media had a chance to win a unique limited-edition tray.

Seongphil Hwang, Creative Director at Cheil, shared: “We believe the best way to change perceptions of AI devices is to bring their practical benefits into users’ daily lives. Have a Good AI Life did exactly that, meeting the need for the convenience and practicality that consumers expect today.”

AI Is Samsung’s Top Priority

Samsung is going all in on the AI revolution, as seen in how it has built the technology into nearly all of its flagship products, from home appliances to electronics and mobile devices. The Korean tech giant is not simply upgrading its products but working to create a complete “AI Life” for users.

The clearest proof is the launch of the new Neo QLED, OLED and Lifestyle TV lines with an improved AI processing chip, along with significantly upgraded Bespoke AI home appliances. On the Samsung.com homepage, AI even gets its own dedicated section that gathers all of the company’s AI products in one place.

KT Kim, Vice President and Head of Integrated Marketing Communications at Samsung Electronics, stated: “We are constantly working to make AI Life more accessible to everyone. Coming up, Samsung will roll out a variety of collaborative campaigns, delivering unique AI Life experiences that only Samsung can create.”

Before “Have a Good AI Life”, Samsung had already found success with many AI product campaigns worldwide, such as “AI Do Campaign” and “The new era of AI TV”. All of this shows Samsung’s big ambition to lead the AI technology trend and change the way we live and interact with the world around us.

>>See more: SAMSUNG’s Successful Marketing Strategy

By Khánh Huyền

Source: Marketing AI