Marketing Trend

The value of a brand is an intangible factor, yet it has a powerful influence on customers’ psychology, their buying decisions, and their loyalty to the brand. This factor is...

Getting ads approved on Facebook is becoming harder with new policies. In this article, The7 will share the words and errors that violate Facebook’s policies so you can avoid “annoying...

A buyer is a business term that refers to an individual or organization that wants to purchase goods or services. A buyer can be an end consumer, a business, or...

A mystery shopper is an undercover customer hired by companies or market research organizations to evaluate the quality of customer service, with the goal of helping businesses improve the service...

Brand repositioning is a topic drawing growing interest from individuals and businesses alike as the market keeps shifting. Even though the subject is “hot” right now, not every repositioning succeeds,...

Building a successful Google Search Ads campaign involves some important strategic decisions, and one of them is choosing between two powerful tools: Dynamic Search Ads (DSA) and Responsive Search Ads...

Building a personal brand (Personal Branding) is becoming an appealing and noteworthy trend, drawing the curiosity of a great many people. So how can a personal brand elevate your career...

To survive in today’s competitive business environment, a company needs to build a brand that is distinctive and stands out. If you’re not sure how to put together an effective...

TikTok is more than a platform famous for dance challenges and short videos. Having quickly grown into one of the leading social media platforms, TikTok is no longer just entertainment...

Direct marketing is one of the 6 tools of integrated marketing communications (What is IMC), and many businesses now apply it in their marketing strategy. So what is direct marketing,...