The Complete Guide to Facebook Ad Image Sizes

Have you updated to the latest 2024 Facebook ad image sizes? See the recommended image sizes for running Facebook ads across every ad format below!

What Are Facebook Ad Images?

Facebook ad images are a content format that plays an important role in Facebook ad campaigns. Optimizing your image size can have a positive impact on campaign performance.

When an image has the right dimensions, its quality is preserved, with no distortion or pixelation, and it makes a good impression on viewers. It is also rated more highly by Facebook. This can lead to a higher conversion rate and better campaign performance, as well as help optimize your advertising costs.

How Important Are Facebook Ad Image Sizes?

For your ad to display the way you want and perform at its best, ad image size is extremely important. An image that matches Facebook’s standard dimensions brings benefits such as:

• Saves time when designing images
• Works across many different devices, so the image looks as sharp as possible
• Standard Facebook ad image sizes won’t violate Facebook’s policies, which can help reduce advertising costs by 30 – 70%
• Well-designed images in the correct size convey your message and reach customers more easily
• Help optimize advertising costs, increase customer engagement, and raise the purchase conversion rate
• Make your ad creative more eye-catching and make your brand look more professional.

The Most Standard Facebook Ad Image Sizes in 2024

Depending on the goal of your ad campaign, each ad has its own suitable image sizes and layouts. Below are all the latest Facebook ad image sizes:

Image Sizes for Facebook Post Ads

Advertisers can choose the right sizes for their posts based on the following numbers:

Facebook ad image size for a 4-square layout

For ads that sell a catalog of many products and need to show four or more images, a square layout with four square images is the best fit. This is Facebook’s standard size and ensures an attractive layout, with images displayed sharply and in full within the frame.

Standard size: the first 4 images must be 900 x 900 pixels. Any following images can be other sizes, as long as they look vivid, are high quality, and easily attract users.

Facebook ad image size for 1 horizontal image and 3 images below

For four or more images, you can also use a layout with 1 horizontal image on top and 3 square images below. The horizontal image is 900 x 603 pixels, and the 3 square images below are 900 x 900 pixels. If you have additional images, you can add them at any size, but make sure they are sharp, high quality, and highlight the content you want to convey.

Facebook ad image size for 1 vertical image and 3 small images beside it

This is another layout for four or more images. It is very popular and is often used to highlight the first image on the right, while the remaining images appear as small squares on the left to support the main image. For your Facebook ad to display correctly in this layout, advertisers need to pay attention to the following image sizes:

• Vertical image: 598 x 900 pixels
• 3 small square images on the right: 900 x 900 pixels
• The remaining images can be resized freely, as long as they look good and sharp.

Facebook ad image size for 1 horizontal image and 2 small images below

This layout is for 3 images, with the top image horizontal and 2 small square images below, in the following sizes:

• Horizontal image: 900 x 452 pixels
• 2 images below: 900 x 900 pixels

Facebook ad image size for 1 vertical image and 2 small images beside it

This is also a layout for ads with 3 images. You will use images in the following sizes:

• Vertical image: 448 x 900 pixels
• 2 small images on the right: 900 x 900 pixels.

Facebook ad image size for 2 horizontal images

For ads with 2 images, the common layout is 2 horizontal images, one on top and one below, both the same size: 900 x 452 pixels.

Facebook ad image size for 2 vertical images

Similar to the layout above, this ad also has only 2 images, one on the right and one on the left, both the same size: 900 * 900 pixels.

Facebook ad image size for a single image

If your ad only needs to focus on one main message, you can use a single image in 2 sizes: 900 x 900 pixels or 1200 x 900 pixels.

Using a high-resolution image that is simple, vivid, and eye-catching also helps you deliver your message to your target customers effectively.

Facebook Ad Image Sizes by Ad Format

Each ad format calls for different image sizes that suit the format and the marketing goal. Here are the Facebook ad image sizes by format:

Facebook Carousel Ads

For a business, the carousel ad format is an ideal choice for promoting a brand, since it supports both images and video in every Carousel placement. This makes your ad more visually appealing, from colors and video motion to key information packed in fully to persuade your target customers. In addition, the carousel ad format can appear in 6 different placements:

• In the Messenger inbox
• On the right side of the Facebook homepage
• From Facebook Marketplace
• From the Facebook feed
• In posts that pop up while scrolling Facebook
• Banner and interstitial ad placements.

Each placement has slightly different image size requirements. The specifications are as follows:

• For image carousel ads:
  • Recommended ratio is 1:1, with a minimum size of 1080 x 1080 pixels
  • Width and height of at least 600 pixels
  • For the Messenger inbox, the minimum width/height is 254 x 133 pixels
  • Maximum image file size must not exceed 30MB
  • Use JPG or PNG format
  • Set 2-10 cards per Carousel ad
  • Text on the ad image must take up less than 20%

• Character requirements for ads:

• • Text limit: 125 characters
  • Headline limit: 40 characters
  • Link description limit: 20 characters

Facebook Right Column Ads

This ad format is considered to have the highest cost per click (CPC) among all formats, which means right column ads perform extremely well. However, it has one limitation: these ads only appear on desktop, not on mobile.

Image sizes for Facebook Right Column Ads:

• Recommended size: 1200 x 628 pixels.
• Recommended aspect ratio: 9:16 or 16:9, but cropped to 1.91:1 with the link.
• Format: JPG and PNG
• Minimum width and height: 600 pixels.
• Images should have no more than 20% text
• Character requirements for ads:
  • Text limit: 125 characters.
  • Headline no longer than: 25 characters.
  • Link description: 30 characters.

Facebook Instant Articles ads

This ad format loads content quickly and supports user engagement through the Facebook app, with the ability to include images as well.

• For ad images:

• • Recommended size: 1200 x 1200 pixels
  • Image ratio from 9:16 to 16:9, then cropped to 1.91:1 with the link
  • Width and height must be greater than 600 pixels
  • JPG and PNG are the best formats
  • Text must take up less than 20% of the image

• Text requirements:

• • Headline no longer than 25 characters
  • Link description no longer than 30 characters

Facebook Marketplace Ads

Marketplace is an online shopping hub right inside Facebook, with countless products on display, and anyone can easily become a seller there. Running ads on Marketplace supports both image and video formats, which suits businesses that want to attract customers to buy products or drive customers to their homepage for more product information.

Image sizes for Facebook Marketplace Ads follow these standards:

• For Marketplace ad images:

• • Optimal size: 1200 x 1200 pixels
  • Width and height no smaller than 600 pixels
  • Optimal formats: JPG and PNG
  • Optimal ratio: landscape 16:9, portrait 9:16 (1.91:1 with the link)
  • Images must not exceed 20% text

• Character requirements for Marketplace ads:

• • Text limit of 125 characters
  • Headline under 25 characters
  • Link description no longer than 30 characters

Audience Network, banner, and interstitial ads

If you want to advertise on networks beyond Facebook, this format is the best choice. Ads on the Facebook Audience Network look native, appear as banners and interstitial ads, and are displayed on reputable publishers. It is an effective way to reach your target audience.

Here are some image size requirements for Audience Network, banner, and interstitial ads:

• For Audience Network ad images:

• • Optimal size: 1200 x 628 pixels
  • Minimum width and height of 254 pixels and 133 pixels
  • Optimal formats: JPG and PNG
  • Optimal ratio: landscape 16:9, portrait 9:16 (1.91:1 with the link)
  • Images must not exceed 20% text

• Character requirements for ads:

• • Text limit of 125 characters
  • Headline under 25 characters
  • Link description no longer than 30 characters

Sponsored Message Ads

If customers have previously interacted with your Facebook Page, they are existing customers. If you want to remarket to them, you can use this message ad format to re-engage them. The drawback of this method, however, is that it can only target existing customers, it supports images only, and it can’t be scaled to reach many new customers.

Sizes for Sponsored Message Ads include:

• For message ad images:

• • Optimal size: 1200 x 628 pixels
  • Minimum width and height of 254 pixels and 133 pixels
  • Optimal formats: JPG and PNG
  • Optimal ratio: landscape 16:9, portrait 9:16 (1.91:1 with the link)
  • Images must not exceed 20% text

• Character requirements for message ads:

• • Text limit of 125 characters
  • Headline under 25 characters
  • Link description no longer than 30 characters

Messenger Home Ads

Messenger Home Ads appear right between conversations on the home screen of the Facebook Messenger app as images, and are available on mobile only.

Image size standards you need to meet for Messenger Home Ads:

• For Messenger ad images:

• • Optimal size: 1200 x 628 pixels
  • Minimum width and height of 254 pixels and 133 pixels
  • Optimal formats: JPG and PNG
  • Optimal ratio: landscape 16:9, portrait 9:16 (1.91:1 with a link)
  • Images must not exceed 20% text

• Character requirements for Messenger ads:

• • Text limit of 125 characters
  • Headline under 25 characters

Facebook Collection ads

Facebook Collection ads appear in Facebook Feeds with a cover image, aiming to get customers to click through to the homepage to learn more about your products and brand.

Facebook Collection ads need to meet the following image size requirements:

• For Facebook Collection ad images:

• • Width and height: at least 600 pixels
  • Square 1:1 or landscape 16:9 ratio
  • Maximum image file size of 30MB
  • Optimal formats: JPG and PNG
  • Images must not exceed 20% text

• Character requirements:

• • Text no longer than 90 characters
  • Headline no longer than 25 characters

Important Notes When Using Images for Facebook Ads

When using images in Facebook ads, follow these guidelines to avoid being flagged or having your account locked:

• Make sure your image size uses the correct ratio, following the standards above,
• Avoid sensitive images that show bare skin or sensitive body parts,
• Keep text on the image under 20%,
• On desktop, use only 1 – 4 images in an ad so the 5th image doesn’t get shown,
• On mobile, you can use 5 or more images as usual,
• If you want sharp images, double the size and save them in PNG format,
• Choose the images and sizes that best fit your advertising goal.

Tips for High-Quality Facebook Ad Images

Eye-catching ad images in the right sizes boost the performance of your ad campaign. In particular, they attract high engagement such as likes, comments, and shares from a large number of users. Here are a few suggestions to help you get high-quality ad images.

Apply the ⅓ Rule

Applying the 1/3 rule gives your image a balanced composition. You can divide the image into 9 equal parts, then place the main part of your content at the points where the lines intersect, which creates space and a naturally harmonious feel.

Keep Text in Ad Images Under 20%

If an image contains more than 20% text, Facebook may refuse to run your ad or may not show it properly to your target audience. So before publishing an ad, use the Text Overlay Tool to check the text ratio on your image.

Image Colors

The colors in your image should highlight its meaning and message and suit your product. Avoid using too many colors in one image, because this can be distracting and weaken the message you want to convey.

Fonts in Images

Using only 1 – 2 fonts in an image makes your message clearer and more appealing, while keeping viewers from getting distracted.

The7 – Professional Facebook Advertising Services

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Business results and faster orders: The7 ensures that every ad campaign reaches the right target customers. With a professional consulting team, The7 helps your business get orders faster by directly increasing the number of customers coming in from Facebook Ads, boosting revenue, and raising brand awareness.

High conversion rate: The7 stays focused on the goal when setting up ads, choosing the right ad format, building a bidding strategy, producing attractive images, and closely monitoring the conversion rate and relevance score, so your Facebook ads are as optimized and effective as possible.

The7 stands by our clients 24/7 throughout the partnership. Clients can rest assured with transparent analysis and reporting, and we also offer optimization recommendations that deliver the best ad results.

Facebook Ads is an essential part of almost every digital marketing plan, and if you are still unsure about Facebook ad image sizes or advertising costs, let The7 advise you on the best approach to make the most of this powerful “weapon,” saving you time and effort while still ensuring high performance.

>>> You can explore The7’s services:

• Online Marketing Services
• Digital Marketing Services
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>>> You can check out these related articles about Facebook advertising:

• Video Sizes for Facebook Ads
• Tips for running Facebook ads