Marketing Trend
Building a Full-Funnel Content Marketing Strategy on LinkedIn
Why Build Content Marketing for the Full Marketing Funnel? (Why Full-Funnel Content Marketing?) Why Do You Need a Full-Funnel Strategy? (Why does a business need a Full-Funnel strategy?) Like many...
Solo but Not Lonely: Vietnam’s Rise of Solo Dining in F&B
The solo-dining trend — “hotpot for one,” “lonely noodles,” or “self-dates” — is becoming a popular movement among young Vietnamese people, opening up major opportunities for the F&B industry. More...
Marketing Trends Set to Boom in 2025
This is the perfect moment to look back at your brand’s journey in 2024 and get ready for the breakthrough marketing trends of 2025. As the market grows more competitive...
How Katinat’s Charity Marketing Campaign Sparked Public Backlash
Recently, Katinat launched a campaign to support compatriots in Làng Nủ, a community hit hard by storms and floods, promising to donate 1,000 VND from every drink sold between September...
Movie Marketing Strategy Through Today’s Hottest Trends and Memes
Before social media exploded the way it has today, movie marketing relied mostly on gripping trailers and charismatic interviews with the film crew. But in the digital age, a stunning...
Behind the Success of “Anh Trai Vượt Ngàn Chông Gai” (ATVNCG): Marketing Mix Secrets
Marketing Mix, or the 4P model (Product, Price, Place, Promotion), is a familiar concept to anyone who works in marketing, known for delivering impressive results for businesses when applied properly....
TikTok Creator Marketplace: The Breakthrough Bridge Between Businesses and Creators
Building a TikTok channel to sell products means finding the right KOLs, KOCs, or influencers to promote them, and that is no easy task. How do you make sure your...
Gojek Decides to Cease Operations in Vietnam
After six years of building its business in Vietnam, the ride-hailing and food delivery platform Gojek has officially announced that it is shutting down. Starting September 16, 2024, users will...
Vietnamese Beer Consumption Trends Are Shifting Toward Premium
Statistics reveal that beer drinkers in Vietnam are increasingly shifting toward premium brews, prompting producers to rethink their business strategies to keep pace with this upscale trend. According to an...
Back-to-School 2024: Marketing Tips to Reach Young Consumers
This back-to-school season brings a fresh set of exciting challenges for marketers. With forecasts showing that consumers will spend more cautiously than last year, a deep understanding of the mindset...
Labubu: From Nordic Elf to Global Fashion Phenomenon
Recently, Labubu has become a standout name on social media platforms in Vietnam and across Asia. What started as a little-known plush toy suddenly turned into a phenomenon, with sales...
