Marketing Trend
Building a Full-Funnel Content Marketing Strategy on LinkedIn
Why Build Content Marketing for the Full Marketing Funnel? (Why Full-Funnel Content Marketing?) Why Do You Need a Full-Funnel Strategy? (Why does a business need a Full-Funnel strategy?) Like many...
Boost Your Email Marketing Open Rate With Effective Font Choices
Fonts may seem like a minor detail in email marketing, but they play a more important role than most of us realize. The success of an email marketing campaign depends...
Repositioning KOCs: Consumers and Trust – An Effective Strategy for Brands
Once seen as a symbol of authenticity and a way to build lasting trust with customers, Vietnam’s KOC market is now going through an “inflation” crisis. The number of KOCs...
Nike in Crisis: Revenue Stalls and Products Lack Breakthroughs
Once an unrivaled giant of the sportswear market, Nike has spent the past six months facing an unprecedented revenue crisis and a sliding share price. EURO and the 2024 Olympics...
Shopping Psychology: What You Might Not Know About Shopper Behavior
To succeed in rural markets, brands need to understand shopper behavior patterns by distribution channel and product category. These insights are a solid foundation for designing Trade Marketing strategies that...
A Golden Opportunity for Businesses: Family Marketing Strategy in Vietnam
Vietnamese people place great value on culture and family values, especially given the distinctive character of Eastern culture. To them, the family is the foundation of social development. That is...
Strategies to Optimize Your Brand’s Activity on Threads
In April, Zuckerberg revealed that Threads had more than 150 million monthly active users, a significant jump from the 130 million users reported in February. This shows the platform is...
14 Highly Effective Content Marketing Writing Formulas
For content creators, mastering content writing formulas is essential to producing more engaging, high-value posts. Explore the 14 classic content writing formulas below and master the art of content creation....
How Brands Overcome the Status Quo Barrier and Turn Potential Customers Into Loyal Users
The “status quo” bias is one of the biggest barriers keeping consumers from trying new products and brands. This bias makes it hard for people to let go of what...
Vinamilk Marketing Strategy: Lessons From Vietnam’s “King of Milk”
Since 1976, Vietnam Dairy Products Joint Stock Company (VINAMILK) has grown by leaps and bounds, becoming a pioneer of the dairy processing industry. Today, VINAMILK holds as much as 75%...
Breakthrough B2B Marketing Strategy: Flip Your Lead Funnel for Maximum Results
Don’t let your B2B campaigns get stuck with low conversion rates because of outdated models and the old-school reverse funnel. This article offers a fresh perspective on B2B Marketing: a...
