Marketing Trend
Building a Full-Funnel Content Marketing Strategy on LinkedIn
Why Build Content Marketing for the Full Marketing Funnel? (Why Full-Funnel Content Marketing?) Why Do You Need a Full-Funnel Strategy? (Why does a business need a Full-Funnel strategy?) Like many...
5 AI-Driven Content Trends Taking Off in 2024
In the ever-changing world of marketing, innovation is the key to success. Staying ahead of trends and understanding customer needs are essential for any business that wants to claim a...
How to Run Basic TikTok Ads: A Beginner’s Guide
TikTok advertising is increasingly chosen by businesses because this way of reaching customers is extremely promising and impactful. If you’re looking to learn how to run TikTok ads, this article...
Ice Bucket Challenge: The $220 Million Fundraiser That Drew In Bill Gates, Tim Cook, and More
Any list of the biggest media campaigns of the past decade has to include the “Ice Bucket Challenge,” a global phenomenon that exploded in 2014. The campaign drew in famous...
Lessons From BVLGARI in “Queen of Tears”: How Storytelling Elevates Product Placement
The Korean blockbuster “Queen of Tears” has not only captivated huge audiences but also become a hot topic in media and marketing circles thanks to its dense lineup of well-known...
TikTok Golden Hours: Secrets to Boost Views and Go Trending in 2024
TikTok has become one of the most popular social media platforms in the world, especially in Vietnam, with more than 800 million users globally. If you are a TikToker or...
Decoy and Bargain Marketing Strategies: How Brands Sway Consumer Psychology
In today’s fiercely competitive market, brands are always looking for new ways to attract customers and grow sales. Two popular marketing strategies are creating an appealing decoy product and setting...
Top 3 Standout Mobile Marketing Campaigns You Can’t Miss!
Joining the vibrant pulse of the marketing industry, the Mobile Marketing Association (MMA) Vietnam held its first online networking event this past January. The session drew strong interest from industry...
KUN Milk: Can It Break Through in Vietnam’s Dairy Market?
KUN Fresh Milk, the “offspring” of International Dairy Products Joint Stock Company (IDP) – owner of well-known dairy brands such as Love’in Farm, Ba Vi, and others – officially entered...
LinkedIn Advertising Guide for Beginners
LinkedIn offers businesses a huge opportunity to reach potential customers, build their brand, and even find talent to grow with. In this article, let’s join The7 in exploring how to...
Why Content Flops Without a Human Touch: How to Breathe Life Into It
Today, content plays a key role in attracting customers and building a brand. But not every piece of content delivers the results you expect. There are many reasons content “flops”...

