Marketing Trend
Building a Full-Funnel Content Marketing Strategy on LinkedIn
Why Build Content Marketing for the Full Marketing Funnel? (Why Full-Funnel Content Marketing?) Why Do You Need a Full-Funnel Strategy? (Why does a business need a Full-Funnel strategy?) Like many...
Marketing Secrets Everyone Should Know
Inspired by Feynman‘s claim about the importance of atomic theory, we can say that marketing also holds a core set of foundational knowledge. When it is deeply understood, it opens...
“The Meal”: McDonald’s Secret to Children’s Happiness
To mark Global Mental Health Awareness Month, McDonald’s launched a meaningful communications campaign inspired by stories about children’s mental health. The campaign quickly won support and spread widely around the...
Samsung “Have a Good AI Life”: AI, Your Companion at Home
Samsung has just made waves with its quirky “Have a Good AI Life” collection, which turns familiar household items such as rubber gloves, socks, drinking glasses, bath towels and packing...
SKIN1004: Professional Crisis Management That Won Back Consumer Trust
The accusation that SKIN1004 copied the design idea of a designer known as Đ.H seemed to have pushed the brand into a serious crisis. Yet within just 24 hours, SKIN1004...
Content Performance Metrics: 15+ Key KPIs Every Marketer Should Track
Whether you are new to the field or a seasoned content creation expert, the biggest challenge remains the same: “How do I write content that is both creative and effective?”...
GPT-4o Officially Launches: The New Multimodal Super AI
OpenAI’s ChatGPT has just taken a major leap forward with GPT-4o (also known as Omni), a new generation of multimodal super AI. Beyond understanding language, GPT-4o handles images, video and...
Customer Communication Guide: Listen to Understand, Understand to Succeed
Customers don’t always say exactly what they need. Some talk in circles, others say one thing and mean another. Listening isn’t just hearing what they say, it’s understanding what they...
How to Run Facebook Ads: 2024 Step-by-Step Guide
How can you run Facebook ads effectively, reach the right target customers, and generate valuable conversions? This is probably a question many Digital Marketers and business owners ask when promoting...
What Are TikTok TopView Ads?
In the competitive world of online advertising, TikTok TopView ads are a key tool for helping businesses stand out and make a powerful impression from the very first moment they...
The “Fat Cat” Trend: A Costly Lesson for McDonald’s Vietnam
Vietnamese social media has been abuzz in recent days over the tragic story of a Chinese young man nicknamed “Fat Cat” (Mèo Béo). Yet amid this wave of sympathy and...

