Marketing Trend

LinkedIn

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28 May, 2024

Building a Full-Funnel Content Marketing Strategy on LinkedIn

Why Build Content Marketing for the Full Marketing Funnel? (Why Full-Funnel Content Marketing?) Why Do You Need a Full-Funnel Strategy? (Why does a business need a Full-Funnel strategy?) Like many...

Marketing Trend

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28 May, 2024

Marketing Secrets Everyone Should Know

Inspired by Feynman‘s claim about the importance of atomic theory, we can say that marketing also holds a core set of foundational knowledge. When it is deeply understood, it opens...

Case Studies

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25 May, 2024

“The Meal”: McDonald’s Secret to Children’s Happiness

To mark Global Mental Health Awareness Month, McDonald’s launched a meaningful communications campaign inspired by stories about children’s mental health. The campaign quickly won support and spread widely around the...

Case Studies

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23 May, 2024

Samsung “Have a Good AI Life”: AI, Your Companion at Home

Samsung has just made waves with its quirky “Have a Good AI Life” collection, which turns familiar household items such as rubber gloves, socks, drinking glasses, bath towels and packing...

Case Studies

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21 May, 2024

SKIN1004: Professional Crisis Management That Won Back Consumer Trust

The accusation that SKIN1004 copied the design idea of a designer known as Đ.H seemed to have pushed the brand into a serious crisis. Yet within just 24 hours, SKIN1004...

Content Marketing

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18 May, 2024

Content Performance Metrics: 15+ Key KPIs Every Marketer Should Track

Whether you are new to the field or a seasoned content creation expert, the biggest challenge remains the same: “How do I write content that is both creative and effective?”...

AI Marketing

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16 May, 2024

GPT-4o Officially Launches: The New Multimodal Super AI

OpenAI’s ChatGPT has just taken a major leap forward with GPT-4o (also known as Omni), a new generation of multimodal super AI. Beyond understanding language, GPT-4o handles images, video and...

Marketing Trend

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14 May, 2024

Customer Communication Guide: Listen to Understand, Understand to Succeed

Customers don’t always say exactly what they need. Some talk in circles, others say one thing and mean another. Listening isn’t just hearing what they say, it’s understanding what they...

Facebook

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13 May, 2024

How to Run Facebook Ads: 2024 Step-by-Step Guide

How can you run Facebook ads effectively, reach the right target customers, and generate valuable conversions? This is probably a question many Digital Marketers and business owners ask when promoting...

TikTok Marketing

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12 May, 2024

What Are TikTok TopView Ads?

In the competitive world of online advertising, TikTok TopView ads are a key tool for helping businesses stand out and make a powerful impression from the very first moment they...

Case Studies

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11 May, 2024

The “Fat Cat” Trend: A Costly Lesson for McDonald’s Vietnam

Vietnamese social media has been abuzz in recent days over the tragic story of a Chinese young man nicknamed “Fat Cat” (Mèo Béo). Yet amid this wave of sympathy and...

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