Marketing Trend

TikTok recorded more than 800 million downloads in 2020, which shows just how powerful the app’s appeal is. Running TikTok ads to promote a brand is now a choice that...

Companies use consent management platforms (CMPs) to lawfully obtain permission from website or app users before tracking, collecting, sharing, selling, and processing their data. But with data privacy regulations such...

In today’s business world, marketing is considered a decisive factor in whether a product succeeds or fails. One important aspect of a marketing strategy is the Marketing Mix. By combining...

The 4P Marketing strategy helps a product stay resilient in a volatile, highly competitive market. To achieve this, businesses need to analyze several key aspects and then apply the most...

Video marketing is a highly effective “weapon” for promoting your business and attracting potential customers. This strategy is quickly becoming a top choice for many marketers. A successful video can...

To attract customers and grow revenue, every company relies on a professional Marketing team. So what is marketing? What areas does marketing cover? What role does marketing play for businesses?...

Marketing plays a pivotal role for technology and media companies for several important reasons, and none of them can be denied. First, marketing drives brand awareness and recognition. In a...

An effective business strategy is the key to helping a company allocate its resources in the most systematic and sensible way to maximize profit. In this article, The7 shares the...

SEM (Search Engine Marketing, or Search Marketing) is a term every professional marketer knows well. For anyone just starting out, though, SEM can still feel unfamiliar. So what is SEM?...

Identifying the right target market is essential for every business. A business that can’t clearly define its target market will face many difficulties, and may even risk going under. Join...